Huawei has officially confirmed the launch of its long-awaited Pura 80 smartphone series for June 11, 2025, at 2:30 PM Beijing time. The announcement was made through the company’s Weibo social media account. The launch event will feature not only the Pura 80 series but also a suite of smart products, what Huawei calls an ‘all-scenario new product launch conference.

Revolutionary Camera Technology

The Pura 80 series represents a significant leap forward in smartphone photography technology. The images put forward display two camera lenses with elliptical shapes, leading to hypotheses about a dual-periscope telephoto system. This design approach sets with earlier leaks suggesting that the Ultra model will feature an innovative dual-periscope zoom configuration.

Pura 80 Ultra Specifications

The flagship Pura 80 Ultra is expected to debut several groundbreaking camera technologies:

Custom 1-inch LOFIC CMOS sensor: Developed by SmartSens (model SC5A0CS), this sensor utilizes Huawei’s RYYB pixel arrangement for enhanced low-light sensitivity

50-megapixel periscope telephoto lens: Features a massive 1/1.3-inch sensor, reportedly larger than Samsung’s HP9 sensor.

LOFIC technology: Lateral Overflow Integration Capacitor technology enhances dynamic range and low-light performance at the hardware level

These ingredients position the Pura 80 Ultra as a potential photography powerhouse capable of exceptional performance in both wide-angle and zoom photography scenarios.

Model Variants and Features

The complete Pura 80 series is expected to include four models: Pura 80, Pura 80 Pro, Pura 80 Pro+, and Pura 80 Ultra. All models are expected to benefit from significant camera upgrades, including Huawei’s latest Maple Original Colour Imaging technology, which may be updated to version 2.0 and improves color accuracy and visual fidelity through advanced calibration algorithms.

Notably, Huawei appears to be moving away from the retractable lens design, opting instead for a more compact multi-camera module that can accommodate four sensors within a triangular or concentric layout, depending on the specific model.

Software and Performance

All variants of the Pura 80 series will launch with HarmonyOS 5 pre-installed. This will make it the first flagship smartphone lineup to debut with this operating system version. Since its release in March 2025, HarmonyOS 5 has gotten repetitive updates that were focused on improved security, system fluidity and enhanced ecosystem integration.

The smartphones are expected to be powered by Huawei’s new Kirin 9020 processor, promising a refined and high-performance user experience that adds to the advanced camera capabilities.

Market Impact and Expectations

The Huawei Consumer Business Group CEO He Gang recently revealed one of the Pura 80 variants accidentally in public. The device’s sizable camera bump increased anticipation for the series. The teaser imagery and promotional messaging strongly suggest that Huawei has made huge advances in imaging technology that could set new limits in the smartphone photography market.

The June 11 launch event will reveal the complete specifications, pricing, and availability details for the Pura 80 series as the company prepares to reveal what appears to be its most camera-focused smartphone lineup to date.