Following the strategic move of Apple, Logitech is now planning to shift its manufacturing sites away from China due to the hefty tariffs imposed by Trump on Chinese imports. The Swiss computer peripherals and software company has 35 percent of its global sales in the US, which is highly affected by the trade barriers. After the company reported slightly low fourth-quarter earnings, the Chief Executive of Logitech, Hanneke Faber, announced the bold move to diversify its supply chain away from China to other East-Asian countries, including Vietnam, Taiwan, Thailand, and Malaysia. She said 

“We’re in the fortunate position that we have invested in a really diversified manufacturing footprint. So while I won’t say it’s easy to shift volume, our team is doing a fantastic job at shifting volume fast to mitigate tariff impacts.”

Currently, the company manufactures around 40% of the products it sells in the US in China. The Swiss company is now aiming to reduce this production ratio to 10%.  The company also plans to increase the prices of products in the US by 10%.  

While announcing these counter-tariff measures, Faber further stated 

“From a position of competitive and financial strength and with a highly agile production set-up, the company has a convincing track record to compete successfully in difficult times” 

The Swiss multinational company manufactures computer peripherals and software. Its key products sold in the US are mice, keyboards, and webcams.