In 2025, Netflix plans to greatly increase the variety of live TV shows it offers in order to draw in new members and improve audience engagement.

In January 2025, WWE Raw, the company’s premier weekly wrestling program, went live on Netflix in a number of countries, including the US, Canada, the UK, and Latin America. Raw is now available for streaming for the first time.

During its Upfront presentation on Wednesday, Netflix revealed that it is expanding its live-streaming programming. The service has been gradually providing live TV to its viewers with sports content from WWE wrestling, comedy, awards ceremonies, and other special events. It currently has over 94 million monthly active users worldwide.

Bela Bajaria, the chief content officer of Netflix, stated that the firm will be introducing new shows, such as the July 11 rematch between Katie Taylor and Amanda Serrano. Additionally, as part of a new agreement with the NFL, the firm will stream two games on Christmas Day: the Detroit Lions vs. Minnesota Vikings and the Dallas Cowboys vs. Washington Commanders. 

Furthermore, Netflix will broadcast its own “Netflix Tudum 2025: The Live Event” at the end of this month and will livestream the 32nd Annual Screen Actors Guild Awards on March 1, 2026.

These will be added to the service’s existing weekly WWE event feeds. Additionally, the business made a pitch to advertisers about its Netflix Ads Suite, which is increasing its programmatic ad-buying choices and can now include first-party information provided by either LiveRamp or Netflix itself (due to new first-party measurement solutions). Additionally, generative AI will be used in one new ad style to match advertising to Netflix series.

The company promoted its Gen Z and millennial reach to advertisers in addition to showcasing its selection of new and returning series and films. It pointed out that more people between the ages of 18 and 34 watch Netflix than any other broadcast or cable network in the United States and that users on the ad-supported level watch a standard of 41 hours per month.