Pinterest has just taken a giant leap forward in the world of visual discovery! In a bold move to transform the way people search for inspiration, Pinterest is upgrading its visual search tool with exciting, AI-driven features that make searching with images smarter, faster and way more fun.

On Monday, Pinterest revealed that it’s launching brand-new functionality designed to improve the feature that lets users search using an image instead of typing text. These updates include powerful tools that help users refine and narrow down their search results more precisely and also make visual search easier to access across Pinterest’s platform.

The company believes these enhancements will give Pinterest an edge as a go-to search engine for things that are often hard to put into words like a specific style, aesthetic, or vibe.

Discover Why You Love a Pin,  With the Help of AI

  • A new feature in the women’s fashion category (U.S., Canada, U.K.) shows an animated glow when users tap on a Pin.
  • Pinterest uses visual language models (VLMs), a type of generative AI, to generate words explaining why users like a Pin.
  • This helps users understand their personal style more clearly and refine their search automatically.
  • It’s similar to Google’s multimodal search but offers more control by generating keywords without needing text input.

Refine Fashion Searches and Explore Styles with a Tap

Another incredible update allows users to fine-tune their fashion searches by looking for items in different colors, styles, or fabrics. For example Pinterest suggests you could find a version of a favorite outfit that fits the Y2K aesthetic, or explore a more formal version of a blazer you loved.

Pinterest isn’t stopping there. The platform is also expanding visual search throughout its app. Now users will be able to long-press on any Pin in their Home Feed to start a visual search instantly making the feature more seamless and accessible than ever before.

Pinterest Aims to Balance AI Innovation with Authenticity

These updates come shortly after Pinterest announced it would begin to label AI-generated images, and soon let users limit how many AI images they see. This change comes in response to complaints from users who were worried that AI-generated content might dilute Pinterest’s value as a source of real, authentic inspiration. By combining these AI features with improved visual search tools, Pinterest is aiming to reclaim its identity as a trusted visual shopping and discovery platform powered by AI not one being overwhelmed by it.