Starbucks is looking to extend its app to other companies

According to a report the other day, it was revealed that Starbucks had plans to expand the functionality of its mobile app by letting customers pre-order their drinks. However it seems that Starbucks’ plan for their mobile app is not stopping there, nor will it be limited to it being used at just Starbucks outlets. Speaking to the folks at Re/code, Starbucks’ chief digital officer, Adam Brotman, revealed that Starbucks is currently in talks with potential partners about using the Starbucks app to act as a form of mobile payment. What this means is that not only can your Starbucks app be used to purchase coffee and other merchandise at Starbucks outlets, but it could also be used to purchase non-Starbucks related goods at other stores.