Jumping on the bandwagon, Musk’s X is rolling out a video feature of 4K resolution for premium subscribers to increase their engagement time. Until now, the premium subscribers could upload 1080p videos up to 8GB in size. These videos had a time limit of three hours.
Since Musk bought the social media platform, he has been increasing the upload limit for subscribers, a strategic move to increase the user time. In January, the social media platform added a video tab for US users. This feature allowed the users to access video content by simply tapping on the icon.
A Move to Attract TikTok Creators
Amid the looming uncertainty about the ban of TikTok, one of the most widely used video platforms by creators in the US, Musk seems to capitalize on this potential ban. This initiative will attract creators to show their creativity and content without losing their followers.
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About the Author
Naba Fatima covers AI models and the software that keeps chip demand locked in. She has written about Kimi K3's low API pricing and missing open weights, Qualcomm's $3.9 billion move against Nvidia's CUDA ecosystem and Nvidia's context-memory advantage in AI data centers.
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