Have you ever wondered about escaping your daily grind by playing a game? Xbox just hit the idea visually by making a short movie called “Wake Up”.The movie is set in a grim world where a man is stuck in a rat’s body following a tiresome routine and one day gaming sets him free. Idea is wild yet relatable and you may think of doing the same. Xbox isn’t just selling its console but it is giving a powerful statement that gaming can give a spark to your dull life.

Escape The Rat Race With Xbox

Xbox’s Wake Up is a visually stunning movie under the co-direction of David Fincher and Romain Chassaing. Setting includes a man with a rat face in a dystopian city called “Squeakattle”. He followed a repetitive cycle of home to office and then office to home again. One day he discovers an Xbox and his life changes completely. He gets the idea that gaming is not just a way to break out but to feel more alive.

Xbox’s Wake Up is More Than a Campaign

Wake Up is not just an ad for Xbox, it is a wake up call. The executive creative director Tres Colacion of Droga 5 explains it as:

“Gaming ads used to feel like a glitch in the matrix. ‘Wake Up’ brings that energy back.”

However, the movie isn’t just an average promotion of the console. It gives a bold idea that you can escape reality with gaming. This idea is not new, games have been featured in movies like Frank Underwood playing Monument valley in House of Cards which gave a significant rise to the popularity of the game.

Strategic Partnership with Samsung

Now, you wouldn’t have to stay in one place with an Xbox. It will go everywhere with you. With Wake Up, Xbox has teamed up with Samsung to bring gaming to Samsung’s AI powered Tvs. So whether you have your console or streaming on your Tv, you’re just a click away to begin your adventure.

Craig McNary said:

“As we roll out Wake Up, we want people to see that Xbox is more than just games. It is about emotion, connection and creativity wherever you play.”