Here’s one for the books. You know how everyone’s always pre-announcing their stuff? Well one company is taking a different route, and actually launching a product in stores available to the public.
This refreshing approach comes to you from Parallels, the Windows-on-a-Mac virtualization company.
Amazon yesterday dropped the price of the previous version to $20, and today the new software is on shelves without so much as a press conference.
Even the company’s website is still promoting version 5 of the software.
Does this company not understand how the tech industry works? Do they think they’re being clever, by simply making their products available for customers to purchase?
Either way, the software is available now (apparently) and may or may not be announced at some point.