American Airlines to stream video to personal devices

American Airlines to stream video to personal devices

Just over a month ago, American Airlines said it was installing Wi-Fi to its entire domestic fleet. Now, they’re going to allow streaming video to be played on Wi-Fi-enabled personal devices such as smartphones and tablets.

While many airlines offer television channels and a selection of movies to be played on screens on the cabin ceiling or on the back of chairs, this new service will offer a wider variety of movies that travelers will be able to play on their own devices. No word yet on the cost, but it will likely be in line and in addition to the $8-$13 they charge currently for Wi-Fi.

“By expanding Wi-Fi to the remainder of American’s domestic fleet and adding movies and TV to the already powerful Internet, American and Aircell continue to transform the inflight experience,” said Ash ElDifrawi, Executive Vice President and CMO of Aircell, the company that will be providing the service.

Three antennae will be installed on the planes. If they pass the FAA safety tests, the service is expected to be available this fall.

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THE AUTHOR
Rocco Penn

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

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2 Comments »

 
#1
Anonymous
May 4th, 2011 at 10:47 pm

Wow no way dude that is just WAY too cool!

http://www.real-privacy.es.tc

 
 
#2
Anonymous
May 5th, 2011 at 12:04 am

Great news, hopefully more airlines will follow… however, if they really want to compete with JetBlue/Virgin in the customer experience category— offering free entertainment options through one’s own laptop/device via onboard wi-fi, as well as powerplugs at each seat (a la United P.S. flights) – that, would be a game changer for a legacy airline like AA.

 

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