Banners aren't dead. They just suck.

Banners aren't dead. They just suck.

Most people have grown accustomed to ignoring banner ads. There are browser plugins that block them and filters that hide them. Even when they’re visible, many people simply pretend like they aren’t there.

The problem isn’t with the people. They problem is with the ads themselves. In many cases, they simply all look the same. Sale this. Special that. Stock photo, some text, and a button to click to get more information. They’re old.

According to research by BuySellAds, there are ways to make banner ads more appealing. As an increasing number of people spend a growing amount of time online, websites need banner ads to monetize themselves and advertisers need views and clicks to make an impact on their business. It’s a singular goal, one that is addressed in their latest infographic.

Click to enlarge.

Perfect Banner Ad
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THE AUTHOR
JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog and Director of New Media at KPA. Find him on Twitter, Facebook, and Pinterest.

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1 Comment »

 
#1
NeoDra
October 11th, 2011 at 8:24 am

yeah, banner sucks
most banners are just ads…

 

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