Thanks to a new marketing deal with Bose, NFL players will no longer be allowed to wear Apple’s line of Beats headphones around television cameras, according to Re/code. The restriction is in place for TV interviews during training camp, practice sessions and game day, running from before the game or event through 90 minutes after play has ended.
Remember the television commercial that opens with San Francisco 49ers quarterback Colin Kaepernick arriving at an opposing team’s stadium, where he is greeted by a throng of screaming, projectile-throwing fans? Kaepernick dons a pair of Beats by Dre noise-cancelling headphones to tune out the invective-spewing mob, affecting a stoic pose, as the slogan “Hear What You Want” appears on-screen. The professional athlete still can hear whatever he wants, but Kaepernick and other NFL players must remove their Beats headphones around the television cameras. Bose secured a league sponsorship deal that effectively allows it to elbow Beats — and any other rival headphone manufacturer — off the playing field.