Using digital signs to improve business

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Eighty percent of adults saw digital signs last month, and of those seventy percent made an unplanned purchase because of it.  This may be surprising, but digital signs can really improve your business as well as your bottom line.  They make things more clear, and it’s easier to make both minor and major menu and price changes.  Gone are the days of ordering, waiting for, and installing new signs when your menu changes.

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Digital signs attract younger generations, fit a restaurant’s specific needs, and makes restaurant specific branding easier.  They can also make specials and other marketing easier.  Did the local little league team win their game?  Offer a limited promotion in their honor to attract team members and their families to your establishment.  Is there a traffic jam on a nearby interstate?  Offer a stranded motorist special so people feel like your establishment is a welcoming place to wait out the traffic.

Seventy four percent of customers say that an easy to read menu is their top priority.  Imagine being able to not only provide such a menu, but to also be able to promote higher profit margin items with relative ease.  If you make your customers happy and comfortable by providing a menu that is easy to decipher, they will be more likely to venture out of their comfort zones to try something new.  Learn more about how digital signs can improve your business from this infographic.



Cover image courtesy of Free Stock Photos

Infographic courtesy of QSRweb

By Brian Wallace

Brian Wallace is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from small business to Fortune 500.

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