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live pathsNASDAQ · Communication Services
$356.13
▲ +$22.47(+6.73%)4:00 PM ET - vs previous closeiQuote as of Jul 31, 2026, 4:00 PM EDT
NASDAQ market is closed. Showing the latest available regular-session trade from Jul 31, 2026, 4:00 PM EDT.
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Latest 1D session
1Y · weekly bars · USD · Live $356.13 · 254 pts
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Investor playbook
The current snapshot gives bulls more to work with, but the watch list still controls timing.
Use it for
Entry timing, risk check, and catalyst scan
What has to keep working for US investors to stay interested.
Trend support
+9.3%Current price is above the 200-day average.
Cash yield
1.2%$53.27B free-cash-flow base.
Catalysts and positioning checks that are not duplicate live-pulse metrics.
Latest catalyst
YahooBig Tech’s $2 trillion AI shakeout just changed everything
The playbook is derived from quote, analyst, financial, news, and trend snapshots. It is a research workflow aid, not a buy or sell recommendation.
As of Jul 31, 2026, 4:00 PM EDT, Alphabet Inc. (GOOGL) traded at $356.13, a +6.73% move versus the prior close, ranging between $340.00 and $358.55 intraday, and on volume of 46.5M shares. The stock has traded between $190.12 and $408.61 over the past 52 weeks, carries a market capitalization of $4.36T, trades at 17.86x trailing earnings, and yields 0.3% in dividends. Sell-side analysts rate GOOGL Buy across 69 ratings and carry an average price target of $423.44 (+18.90% implied versus the last quote). GOOGL's record close stands at $408.61, set on May 18, 2026.
Buy analyst tone. Latest catalyst: Big Tech’s $2 trillion AI shakeout just changed everything (Yahoo). TECHi maps GOOGL to 2 AI leaders and 1 major AI products, making the AI-infrastructure angle visible beside the quote. Attractive growth-adjusted valuation.
Balanced watch. Track record validation (87/100) is the strongest signal; social/developer traction (50/100) is the main constraint. Model confidence is 50/100 — some inputs are unavailable, so treat this as a directional research screen rather than a forecast. Long-term secular context is tracked separately: 10 Years +808% total; yesterday +6.7%. Comparable past signals have verified against subsequent prices 13.2% of the time.
Expected-return math is scaled by beta and realized volatility before confidence is applied.
Short-horizon expected moves are volume-weighted so thin moves get less credit than confirmed tape.
Sector momentum is included beside the broader market regime.
Evergreen business strategy points migrated from /google-stock/ for the quote page research layer.
The Alphabet pillar content is now quote-page thesis context: Search, Cloud, YouTube, AI capex, antitrust, and the durability of Google distribution.
Alphabet is a search, advertising, cloud, YouTube, Android, and AI company. The durable thesis balances a massive search cash machine against AI disruption, Google Cloud growth, regulatory pressure, and heavy infrastructure investment.
| Enterprise value | $3.96T |
| Price / sales | 9.24 |
| Price / book | 6.56 |
| Operating margin | 34.00% |
| Return on assets | 13.00% |
| EPS (TTM) | $19.94 |
| Beta (5Y) | 1.25 |
Benchmark context
Compare against its sector ETF and the broad market.
Help · FAQ
5 answers covering latest price, analyst view, leadership, and sector context.
TECHi articles and Two Takes linked to GOOGL. Full feed on the GOOGL news page.
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