Agency uses Tinder to raise awareness of sex trafficking

A new campaign hammers home the brutal reality of sex trafficking in Ireland — with Tinder profiles telling victims’ stories and inviting users to swipe left on sex trafficking. Irish ad agency eightytwenty used models to create Tinder profiles for three characters, Natalia, Ana and Kim. As a user flicks through each woman’s pictures, they see her transform from a composed, made-up beauty to a badly beaten victim. “Your options are left or right,” the final slide reads. “Sex trafficking victims have no options. You have the option to help end it now.”.