Apple Vision Pro to Get AI-Powered Features and Spatial Content App Upgrade

Apple (AAPL.O) is preparing to roll out major AI-powered enhancements to its Vision Pro headset, including a new spatial content app and an improved guest mode, according to Bloomberg News. The software update, expected as early as April, will integrate Apple Intelligence features into the device.

Apple Vision Pro AI Upgrade Expected Soon

The update will introduce Apple Intelligence capabilities to the Vision Pro, aligning with the company’s broader push into artificial intelligence. According to Reuters, developers could get access to a beta version of these features as early as this week.

New Spatial Content App and Guest Mode Enhancements

Apple’s new software update will reportedly include a spatial content app, enhancing immersive media experiences on the Vision Pro. Additionally, a refined guest mode will make it easier for multiple users to interact with the device.

Apple’s Push for AI Integration in Its Ecosystem

Apple has been racing to integrate AI across its devices, aiming to stay ahead of competitors in the AI space. Reports suggest the company is also in discussions with Tencent (0700.HK) and TikTok owner ByteDance to incorporate AI models into iPhones sold in China. The anticipated AI-powered features for Vision Pro are the Writing Tools interface, Genmojis, and the Image Playground app. These additions aim to provide a more intuitive and creative user experience.

Will AI Revive Apple Vision Pro Sales?

Apple’s Vision Pro, launched on February 2, 2024, initially generated strong interest but has faced declining sales due to its high $3,499 price tag and competition from more affordable alternatives like Meta’s Quest. Introducing AI-powered enhancements may be part of Apple’s strategy to boost consumer interest and drive sales. Apple has not officially commented on the Bloomberg report, but the tech industry is closely watching how AI integration shapes the future of the Vision Pro and other Apple products.