Chartbeat finds no correlation between social shares and people actually reading

Sharing on social media doesn’t actually mean a user has read a piece of content, The Verge reports, citing findings from real-time analytics site Chartbeat. Chartbeat says its data shows no correlation between sharing and reading. But all is not completely lost: data from Upworthy shows that likelihood of sharing is best if a user reads an article or watches a video all the way to the end.