In an all-Portland deal, social commerce platform Chirpify today announced the acquisition of fellow Rose City-based digital marketing startup Measureful. This is the first acquisition for Chirpify, a four-year-old startup that lets people make purchases with hashtags on social media and helps companies with their social media campaigns. Measureful, meanwhile, crunches marketing data insight and has called itself the “Flipboard for analytics.” Chirpify will use Measureful’s platform to offer more real-time marketing performance information to their customers, while Measureful will continue offering its service to existing and new customers and tap into Chirpify’s social media conversion data to help bolster its existing products.
A Portland, Ore. acquisition story. This morning, social commerce company Chirpify announced that it had acquired Measureful, a “Flipboard for data” and a fellow Portland company. Launched in 2011, Chirpify enables people to make purchases through hashtags. It first started with Twitter, and later expanded to include Facebook and Instagram. Measureful, launched in 2012, serves up automated analytics reports that are customizable and can use data from customers’ Google Analytics, Facebook, and Google AdWords accounts, along with custom data uploads. Chirpify’s chief executive had this to say about the acquisition on the company website: “I’m excited to announce that we have acquired marketing data insight platform, Measureful! Measureful automates marketing data analysis and insights, giving marketers the information they need to make better informed decisions. Their insights will extend our Marketing Conversion Platform so brands can leverage Chirpify campaign and native attribution data to further fuel conversion, optimize campaigns and retarget with intelligence. I couldn’t be happier to bring on John, as VP of Product, and Mac and Dave as senior engineers. The talent they bring to the team can’t be overstated. We’ll continue to support Measureful as a standalone application and Measureful’s technology has been integrated as Chirpify Analytics, and is available for brands, in The Chirpify Platform today.’
