They’re definitely cleaning things up to focus on revenue. That much is clear. While many are complaining about the way that they are changing, others realize that the changes were inevitable, IPO or not.
And so it begins. Twitter, now firmly on the road to IPO, has equally firmly turned its attention to monetisation — which means it’s turning on new features that are designed, first and foremost, with advertisers in mind. And with the goal of attracting a more mainstream user base.
