This quote reveals why your business needs to pay attention right now. Google just proved that AI advertising isn’t coming. Instead, it’s already generating $66.9 billion in quarterly revenue. That’s bigger than most countries’ entire economies.
So what does this mean for you? Every ad you see online is about to become personally designed for you in real time. No more generic ‘one size fits all’ marketing. Instead, AI creates a unique version of every ad based on who you are, what you like and even what you’re doing right now.
Think about what this changes. If you’re shopping for running shoes, AI doesn’t just show you a generic shoe ad. It makes an ad that features the exact style you prefer, in your size, emphasizing on the features you care about most and maybe even showing someone who looks like you wearing them. The cherry on top? All generated instantly
For businesses, this is amazing. Small companies can now compete with major brands because AI brings the creative playing field to the same level. You don’t need a massive marketing team anymore. AI can literally create thousands of ad variations and test them automatically.
However, there’s a catch. This technology is so powerful, it’s actually scary. When ads become this personalized, they stop feeling like advertising and start feeling like mind reading. Companies will know exactly what emotional triggers work on you personally. This could freak people out or cause conspiracy theorists to act out.
The real insight here is timing. Google didn’t just announce this technology. They’re already making billions from it. Companies still using traditional advertising are like businesses that refused to build websites in the 1990s. They’re not just behind. They’re becoming irrelevant.
This affects everyone differently. If you’re a consumer, expect ads to become super accurate and relevant. If you’re a business owner, you need to start planning your AI advertising strategy now. If you’re a marketing professional, your job is about to change completely. Instead of creating ads, you might be training AI systems.
AI advertising isn’t a future trend. It’s today’s reality, and it’s generating massive profits for the companies that are smart enough to use it.
“We’ve always wanted to serve the right ad to the right person at the right time…Now you can come up with a perfect creative at the moment for the person, because the AI is able to generate things on the fly. It’s changing the game on what is possible in any given moment.”