WhatsApp has shown that having a hugely popular mobile messaging app can be very lucrative and now BlackBerry is looking to cash in on its own widely used cross-platform BlackBerry Messenger service. We already know that BlackBerry is planning to incorporate ads and in-app purchases into BBM but the company on Tuesday unveiled a new version of BBM that could make the mobile messenger into even more of a cash cow.
How BlackBerry intends to turn BBM into even more of a cash cow
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