The last few years haven’t been kind to Taiwanese technology companies, and though there are a few exceptions, HTC isn’t one of them. The company has been struggling for a while now, to the point where many industry analysts believe its days may be numbered, but CEO and chairwoman Cher Wang claims that isn’t the case. Although she’s admitted that her company has seen better days, she announced earlier this week that HTC has big plans for next year, not only with improving its smartphones, but entering the the virtual reality market with the HTC Vive, and possibly other new markets that we’re not aware of. Wang claims that HTC isn’t going to die off anytime soon, but only time will tell if that’s the case.
In 2016, HTC desperately needs a hit. Industry analysts have been predicting the company’s death, with one columnist going so far as to say the company is headed for extinction next year. Speaking with the press, HTC’s CEO and chairwoman, Cher Wang, says the company is not going anywhere and will continue to have a presence in the smartphone market. Back in June, Wang conceded that the One M9, along with the company’s overall performance over the past few years needed an overhaul. From that talk with shareholders, it was learned that HTC would make significant “improvements in innovation and design” for their flagship phone for next year. In the most recent meeting, Wang stayed on track, stating that 2016 will be a big year for HTC. As for what consumers in the US can expect in 2016, we should have a new flagship One device, the One M10. While we have no details as to what HTC is cooking up, we can at least hope the company has learned from past mistakes and will make the One M10 a device suitable to going up against Samsung’s 2016 lineup. In addition, it is reported HTC will continue its trek to offer premium low and mid-range devices for all budgets. Not only is HTC hoping to release a blockbuster smartphone, but the company has invested heavily in virtual reality, with the HTC Vive scheduled to see a public release in April of next year.
