IFTTT looks to the Internet of Things with $30 million in new funding

Automation startup IFTTT announced on Thursday that it has raised $30 million in a series B round led by Norwest Venture Partners. This brings IFTTT’s total financing to $39 million, as it looks to open up its developer platform. As part of the deal, the firm’s general partner Josh Goldman will join IFTTT’s board.”Short for If This Then That, the company connects various online services and hardware products with a simple recipe that follows its namesake. For example, if a small business owner processes a transaction over a certain amount on Square, then he can choose to receive that information on his Google Glass display.