The processor that once dominated the segment completely is making its way back into the top spot with a batch of tablets carrying their chips next month.
Intel’s recently introduced Atom chips code-named Bay Trail will be in 10 tablets and hybrids by the end of November, when the U.S. holiday shopping season takes off.
That’s less than Intel hoped for, but it is faster adoption for Atom chips in tablets than for their predecessors, said Brian Krzanich, Intel’s CEO, during a call on Tuesday to discuss third-quarter earnings.
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