The largest PC manufacturer in the world has joined forces with one of the biggest names in the PC gaming industry to create a new series of gaming hardware. Lenovo and Razer announced the partnership last week, which has given birth to the new Razer Edition series of gaming devices. All of the devices are based on Lenovo’s own Y series of devices, and aim to combine the look and feel of Lenovo’s products with the features that make Razer’s products one of the most-popular in the PC gaming industry. Lenovo has confirmed that some of the devices will be demoed at CES 2016 in January, with an actual release expected to come shortly after.
The two companies announced that together they will co-brand and co-market special Razer Edition models of Lenovo’s Y series gaming devices – marrying the manufacturing, supply chain and channel relationships of Lenovo, the world’s number one PC maker, with the immersive technology and deep expertise of Razer, a leading company in connected devices and software for gamers. PC gaming today offers a rich and immersive experience – thanks in part to cutting-edge graphics performance, superior processing power, and peripherals designed specifically for gaming. Lenovo will employ its system design and engineering expertise, while Razer will enhance the immersive experience for gamers. All forthcoming Lenovo Razer Edition products will be co-branded and reflect the edgy Lenovo Y series look and feel with iconic Razer elements like customizable Chroma lighting effects. Razer matches Lenovo’s scale and broad appeal with a high-touch dedication to the gaming community. Lenovo and Razer will be offering Y series Razer Edition products to Lenovo’s extensive global reach and Razer’s core gamer communities. Additionally, both companies are looking to jointly double down efforts to fast track the development of new technologies, including gaming experience enhancements.
