Nike denies FuelBand shutdown rumors, confirms layoffs however

Rumors surfaced over the weekend that Nike was disbanding its FuelBand hardware division to focus solely on fitness-related software. The athletic apparel giant responded to the news and admitted that while there were some layoffs, the company was still committed to the Nike+ FuelBand SE with plans to release new colors and sell it for the foreseeable future. Nike’s response isn’t terribly reassuring as there is no mention of whether or not the company actually plans to release new products in the FuelBand line moving forward.