OnePlus has certainly made some embarrassing marketing mistakes in the past, but all-in-all the company has had some ridiculously successful ad campaigns without copious amounts of money on advertising. How else would the first smartphone from an unknown Chinese company become one of the most popular smartphones of 2014? The company is using the same marketing tricks now in order to build excitement for the OnePlus 2, and I’ve gotta be honest, it’s kinda working. Having already unveiled the smartphone’s processor and the addition of a UCB Type-C port, OnePlus has teased yet another OnePlus 2 announcement for later today.
Love it or hate, there’s probably only reason you’ve even heard of OnePlus and much of that has to do with their grass roots marketing. When the smartphone startup and brainchild of former OPPO exec Carl Pei joined Google+, they used it as a way to generate buzz amongst Android’s most die hard users without pouring countless ad dollars into online or television marketing campaigns like the big guys. So far, it’s worked. Except when it hasn’t. The company’s motto of “Never settle” had a way of backfiring on them at times, especially when it came to faulty devices, customer service issues, or the company’s insanely frustrating invite system. Despite all this, the OnePlus is set to do it all over again with their next flagship device, the OnePlus 2. OnePlus has been teasing the phone for the better part of a few weeks now and if you thought maybe they’d tone down their “marketing” or do things differently this time around — think again. Lately they’ve been trickling out details on the device’s specs as they near its inevitable launch and tomorrow, they’ll unveil another component in an effort at keeping the hype train rolling. Don’t like the way OnePlus is doing things? Too bad. That’s the sentiment OnePlus is conveying in their latest blog post.
