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Pinterest is finally getting the male users it desperately needs

By Connor Livingston1 min readGoogle News

There’s nothing wrong with having a service that’s geared towards a specific demographic, but the problem with Pinterest is that it’s NOT geared towards a specific demographic and yet still has a massive gender imbalance in favor of women. Consumer diversity is very important in business, especially one like Pinterest, which is why the company has been working hard to bring more men to its service, and that effort is starting to pay off.

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