Gemini
Google's assistant woven into Gmail, Workspace, Android, and Search — and priced to bundle.
Gemini runs Google's current model family — 3.1 Pro for heavy reasoning, the fast 3.5 and 3.6 Flash models, and Omni for video generation — surfaced through the Gemini app, Gmail's AI Inbox, Workspace, and the Antigravity coding platform. Its restructured plans make it the cheapest path to frontier-model access anywhere: AI Plus costs $4.99 a month with 400 GB of storage, and the $199.99 Ultra tier is down from $249.99, with a new $99.99 rung beneath it.
Best for
People already living in Google products — Gmail, Drive, Docs, Android — who get an assistant, cloud storage, and video generation on one bill. Developers reach the same models through AI Studio, the Gemini API, and Antigravity.
Nobody bundles like Google: AI Plus at $4.99 undercuts ChatGPT's $8 Go tier while throwing in 400 GB of storage, and Ultra folds in YouTube Premium and 20 TB. ChatGPT beats Gemini on product polish and third-party connectors; Claude beats it on writing. Gemini's edge is distribution and price — it meets users inside apps they already open every day, at prices structured to make leaving Google feel expensive.
Core features
Multimodal assistant
Text, image, file, and voice input, with Omni video generation in the app and Flow; 3.1 Pro takes the reasoning-heavy requests, Flash models the fast ones.
Google integration
AI Inbox in Gmail, Workspace side panels, and Android system integration — the assistant surfaces inside the apps where the work already happens.
Developer platform
The same models via AI Studio and the Gemini API, plus Antigravity — Google's agent-first coding platform, now running on 3.5 Flash as its base model.
Pros
- + Unmatched bundle economics: $4.99 buys frontier-model access plus 400 GB of storage — no rival has an on-ramp near that price
- + Omni and Veo give it the strongest consumer video-generation stack of any major assistant
- + Distribution through Gmail, Android, and Search means zero adoption friction for billions of existing accounts
Watchouts
- - Relentless rebranding of models, tiers, and features makes it genuinely hard to know what you're buying
- - Inconsistent across surfaces — the app, Gmail, and Workspace can behave like three different products
Power List links
People behind Gemini
Alternatives
Frequently asked
What is Gemini?
Google's assistant woven into Gmail, Workspace, Android, and Search — and priced to bundle.
Who builds Gemini?
Gemini is built by Google DeepMind, a publicly traded company (GOOGL).
How much does Gemini cost?
Gemini uses freemium. Current tiers: Free · $4.99/mo AI Plus · $19.99/mo AI Pro · $99.99–$199.99/mo AI Ultra. Check the official site before buying — AI pricing changes often.