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NASDAQ · Holders

Alphabet Inc. (Class C) (GOOG) Institutional Ownership & Insider Trading History

Top GOOG institutional positions and insider transactions, with filters for buys, sales, option exercises, gifts, and tax withholding.

Last confirmed price
$295.35+1.62%
Nov 12, 2026, 4:00 PM EST · Prices may be delayed

Data dates

Prices as of Nov 12, 4:00 PM EST · Fundamentals checked Nov 12, 4:47 PM EST · Statement period ended Sep 30, 2026

Ownership read

GOOG insider transaction activity: Net selling.

Blackrock Inc. is the largest institutional holder. 44 classified sales and 0 classified purchases appear in the recent insider records. 54 transactions lack a reliable action code. Use the filters below to separate open-market activity from option exercises, gifts, awards, and tax withholding.

Insider flow

GOOG

Purchases0
Sales494.50K

Directional bars ignore awards, gifts, conversions, and tax withholding rows.

Top holder

369.92M

Blackrock Inc.

Insider transaction activity

Net selling

$148.74M sold / $0.0000 bought · 54 unclassified

Observations shown

130

10 holder / 120 insider

Increased / initiated
Unavailable
Prior positions were not supplied
Insider rows
120
Transaction dates shown per row

Ownership concentration and transaction activity

Top 10 reported holders
Position dates differ
Changes with share-count history
Prior-position data unavailable
New / exited positions
Prior-position data unavailable
Largest increase with share-count history
Prior share counts unavailable

These changes cover the holders shown. A holder missing from this list may still own shares. Compare positions from the same reporting quarters.

Net shares sold: 494,504

Classified sale shares minus classified purchase shares in this sample. Includes disclosed plans and unknown plan status; excludes grants, gifts, exercises and withholding. This is activity, not sentiment.

  • Other / unclassified: 54
  • Gift: 17
  • Purchase / sale; plan unknown: 44
  • Grant: 5

Top 10 institutional holders

Alphabet Inc. (Class C) (GOOG) institutional ownership

Ranked by reported share count. Position dates and filing dates are separate when the provider supplies both.

Source: Yahoo Finance. A position date is not a filing date. View current provider table. To check a manager's 13F, search its name in SEC EDGAR; a search result is not a verified match to a row here.

Alphabet Inc. (Class C) (GOOG) institutional ownership
#Institution% heldSharesPosition date
1
Blackrock Inc.
6.63%369.92MPosition as of Jun 30, 2026
2
Vanguard Capital Management LLC
5.50%306.94MPosition as of Jun 30, 2026
3
State Street Corporation
3.42%190.92MPosition as of Jun 30, 2026
4
JPMORGAN CHASE & CO
2.47%137.83MPosition as of Jun 30, 2026
5
FMR, LLC
2.09%116.88MPosition as of Sep 30, 2026
6
Geode Capital Management, LLC
2.09%116.62MPosition as of Sep 30, 2026
7
Vanguard Portfolio Management LLC
1.41%78.67MPosition as of Jun 30, 2026
8
NORGES BANK
1.34%74.79MPosition as of Jun 30, 2026
9
Morgan Stanley
1.30%72.43MPosition as of Jun 30, 2026
10
Invesco Ltd.
1.18%66.09MPosition as of Jun 30, 2026
Showing 10 of 10 matching institutional rows.

Recent insider transactions

Alphabet Inc. (Class C) (GOOG) insider transactions

Provider action descriptions keep buys and sales separate from awards, gifts, conversions, and tax withholding. Transaction window: Oct 1, 2025–Oct 23, 2026 · 120 records.

Source: Yahoo Finance. Transaction dates are not filing dates; original filing links appear only when the provider identifies a specific filing. View current provider table. Browse issuer SEC ownership filings; this lookup is not a match to each row.

Alphabet Inc. (Class C) (GOOG) insider transactions
#Insider% companyActionSharesPriceValueTransaction date
1
ASHKENAZI ANAT
Chief Financial Officer
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

1.77KNot reportedNot reportedOct 23, 2026
2
PORAT RUTH M
President
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

1.63KNot reportedNot reportedOct 23, 2026
3
PICHAI SUNDAR
Chief Executive Officer
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

3.67KNot reportedNot reportedOct 23, 2026
4
WALKER JOHN KENT
Officer
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

1.63KNot reportedNot reportedOct 23, 2026
5
SCHINDLER PHILIPP
Officer
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

2.00KNot reportedNot reportedOct 23, 2026
6
SARACI MARSIDA
Officer
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

489Not reportedNot reportedOct 23, 2026
7
SHRIRAM KAVITARK RAM
Director
<0.01%GiftGift transfer. Usually non-cash and not an open-market sale.
Transaction context
Classification:
Gift
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

396.70KNon-cashNon-cashOct 13, 2026
8
ASHKENAZI ANAT
Chief Financial Officer
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

10.15KNot reportedNot reportedSep 25, 2026
9
PORAT RUTH M
President
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

10.63KNot reportedNot reportedSep 25, 2026
10
PICHAI SUNDAR
Chief Executive Officer
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

3.67KNot reportedNot reportedSep 25, 2026
11
WALKER JOHN KENT
Officer
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

10.63KNot reportedNot reportedSep 25, 2026
12
SCHINDLER PHILIPP
Officer
<0.01%UnclassifiedThe available record does not identify a purchase, sale, or other action. Do not infer a trade direction.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

13.44KNot reportedNot reportedSep 25, 2026
Showing 12 of 120 matching insider rows. Percent of company uses current shares outstanding.

Frequently asked

Questions about this quote

Who are the largest GOOG shareholders?

Blackrock Inc. is the largest reported institutional holder of GOOG, with 369.92 million shares, or about 6.63% of shares outstanding.

What do the reported institutional positions show for GOOG?

Alphabet Inc. (Class C) has 10 institutional rows on file; the latest displayed position date is Sep 30, 2026. Previous position sizes are unavailable, so increases and reductions cannot be determined.

What insider transactions are available for GOOG?

TECHi shows 120 dated GOOG insider transactions through Oct 23, 2026, with transaction types kept separate so administrative actions are not presented as open-market trades.

Are GOOG insiders buying or selling?

The displayed GOOG activity reads Net selling: 44 sales and 0 purchases. Other transaction types remain separate.

Who is the most active reported GOOG insider?

PICHAI SUNDAR has the largest absolute share movement in the displayed GOOG insider rows, totaling 3.48 million shares. The action labels provide the transaction context.

What this page answers

Check who owns the float and whether insiders are active.

Explore Institutional concentration, insider transaction pattern, and float context.

Keep in mind Filings are delayed or transactions are administrative rather than economic.

Browse all companies and funds

Data sources: Financial Modeling Prep · Finnhub · SEC Companyfacts · Yahoo Finance

Market data is for information only and is not trading advice. Prices and fundamentals may be delayed, reflect an earlier observation, be incomplete, or be revised. Read the data methodology or the full disclaimer.
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