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Alphabet Inc. (Class C) (GOOG) Institutional Ownership & Insider Trading History

Top GOOG institutional shareholders, filing changes, and Form 4 insider activity with filters for buys, sales, option exercises, gifts, and tax withholding.

Last confirmed price
$350.20+0.67%
Oct 12, 2026, 12:09 PM EDT · Prices may be delayed
Market cap · calculated
$1.94T
Oct 12, 2026 · Valuation and sources

Data dates

Prices as of Oct 12, 12:09 PM EDT · Fundamentals checked Oct 12, 12:09 PM EDT · Statement period ended Jun 30, 2026

Ownership read

GOOG insider transaction activity: Net selling.

Blackrock Inc. is the largest institutional holder. 46 sales and 0 purchases appear in the recent Form 4 filings. Use the filters below to separate open-market activity from option exercises, gifts, awards, and tax withholding.

Review insider tradesView institutions

Insider flow

GOOG

Purchases0
Sales512.42K

Directional bars ignore awards, gifts, conversions, and tax withholding rows.

Top holder

369.92M

Blackrock Inc.

Insider transaction activity

Net selling

$153.18M sold / $0.0000 bought

Observations shown

130

10 holder / 120 insider

Holder rows
10
Yahoo Finance · Filing dates shown per row
Increased / initiated
10
0 decreased · provider-reported changes
Insider rows
120
Yahoo Finance · Filing dates shown per row

Ownership concentration and transaction activity

Top 10 reported holders
27.75% outstanding
Changes with share-count history
Prior-position data unavailable
New / exited positions
0 / 0 explicitly reported
Largest increase with share-count history
Prior share counts unavailable

These changes cover the holders shown. A holder missing from this list may still own shares. Compare positions from the same reporting quarters.

Net shares sold: 512,423

Sale-code S shares minus purchase-code P shares in this sample. Includes disclosed plans and unknown plan status; excludes grants, gifts, exercises and withholding. This is activity, not sentiment.

  • Other / unclassified: 53
  • Gift: 16
  • Purchase / sale; plan unknown: 46
  • Grant: 5

Top 10 institutional holders

Alphabet Inc. (Class C) (GOOG) institutional ownership

Ranked by reported share count, with position changes and separate position and filing dates where ownership data supplies them.

Alphabet Inc. (Class C) (GOOG) institutional ownership
#Institution% heldSharesChange %Position / filing date
1
Blackrock Inc.
6.69%369.92M+1.42%Position as of Jun 30, 2026Filing date unknown
2
Vanguard Capital Management LLC
5.55%306.94M+1.55%Position as of Jun 30, 2026Filing date unknown
3
State Street Corporation
3.45%190.92M+2.80%Position as of Jun 30, 2026Filing date unknown
4
JPMORGAN CHASE & CO
2.49%137.83M+15.04%Position as of Jun 30, 2026Filing date unknown
5
FMR, LLC
2.21%121.96M+12.34%Position as of Jun 30, 2026Filing date unknown
6
Geode Capital Management, LLC
2.08%114.78M+2.79%Position as of Jun 30, 2026Filing date unknown
7
Vanguard Portfolio Management LLC
1.42%78.67M+2.36%Position as of Jun 30, 2026Filing date unknown
8
NORGES BANK
1.35%74.79M+29.71%Position as of Jun 30, 2026Filing date unknown
9
Morgan Stanley
1.31%72.43M+1.06%Position as of Jun 30, 2026Filing date unknown
10
Invesco Ltd.
1.20%66.09M+2.69%Position as of Jun 30, 2026Filing date unknown
Showing 10 of 10 matching institutional rows.

Recent insider transactions

Alphabet Inc. (Class C) (GOOG) Form 4 filings

Action codes are translated so open-market buys and sales are separate from awards, gifts, conversions, and tax withholding.

Alphabet Inc. (Class C) (GOOG) Form 4 insider transactions
#Insider% companyActionSharesTransaction date
1
WALKER JOHN KENT
Officer
<0.01%OtherTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

10.63KSep 25, 2026
2
ASHKENAZI ANAT
Chief Financial Officer
<0.01%OtherTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

10.15KSep 25, 2026
3
SCHINDLER PHILIPP
Officer
<0.01%OtherTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

13.44KSep 25, 2026
4
SARACI MARSIDA
Officer
<0.01%OtherTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

487Sep 25, 2026
5
PICHAI SUNDAR
Chief Executive Officer
<0.01%OtherTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

3.67KSep 25, 2026
6
PORAT RUTH M
President
<0.01%OtherTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

10.63KSep 25, 2026
7
CHAVEZ R MARTIN
Director
<0.01%Stock GiftTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Gift
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

1.18KSep 1, 2026
8
SCHINDLER PHILIPP
Officer
<0.01%Stock GiftTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Gift
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

295Sep 1, 2026
9
ARNOLD FRANCES H PH.D.
Director
<0.01%SaleOpen-market or direct sale reported on Form 4.
Transaction context
Classification:
Purchase / sale; plan unknown
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

82Aug 28, 2026
10
WALKER JOHN KENT
Officer
<0.01%OtherTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

1.62KAug 25, 2026
11
ASHKENAZI ANAT
Chief Financial Officer
<0.01%OtherTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

1.76KAug 25, 2026
12
SCHINDLER PHILIPP
Officer
<0.01%OtherTransaction code reported in the data source. Check the original Form 4 filing for details.
Transaction context
Classification:
Other / unclassified
10b5-1:
Not reported
Holdings after:
Not reported
Position sold:
Not calculable
Filed:
Not reported

Position sold = shares sold ÷ (shares sold + holdings after). Separate accounts or security classes may not represent total beneficial ownership.

2.00KAug 25, 2026
Showing 12 of 120 matching Form 4 rows. Percent of company uses current shares outstanding.

Frequently asked

Questions about this quote

Who are the largest GOOG shareholders?

Blackrock Inc. is the largest reported institutional holder of GOOG, with 369.92 million shares, or about 6.69% of shares outstanding.

What does the institutional filing activity show for GOOG?

Alphabet Inc. (Class C) has 10 institutional rows on file: 10 increased or initiated positions and 0 reduced them.

What insider transactions are available for GOOG?

TECHi shows 120 dated GOOG insider transactions through Sep 25, 2026, with transaction types kept separate so administrative actions are not presented as open-market trades.

Are GOOG insiders buying or selling?

The displayed GOOG activity reads Net selling: 46 sales and 0 purchases. Other transaction types remain separate.

Who is the most active reported GOOG insider?

PICHAI SUNDAR has the largest absolute share movement in the displayed GOOG filing rows, totaling 3.48 million shares. The action labels provide the transaction context.

All data sources

Search the dated figures used for this view. Each entry identifies its units, reporting period and calculation status.

What this page answers

Check who owns the float and whether insiders are active.

Explore Institutional concentration, insider transaction pattern, and float context.

Keep in mind Filings are delayed or transactions are administrative rather than economic.

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