VANGUARD GROUP INC
Rank #1
7.70%
- Shares
- 421.01M
- Change
- +8.13M
- Change %
- +1.97%
- Filing
- Dec 31, 2025
Increased
Methodology published · Market data, model notes, and corrections process are public · Data policy · Corrections policy
NASDAQ · COMMUNICATION SERVICES · Holders
Alphabet Inc Class C (GOOG) Institutional Ownership & Insider Trading History
Top GOOG institutional shareholders, filing changes, and Form 4 insider activity with filters for buys, sales, option exercises, gifts, and tax withholding.
Section freshness
Price Jun 26, 4:00 PM EDT · Statements Mar 30, 8:00 PM EDT
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Data freshness
Prices update fastest. Fundamentals, analyst data, and news update on their own schedules, so check these timestamps before comparing signals.
Price time means the latest available trade or regular-market close. Other times show when that section was checked or published.
PriceLive
Last traded •
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Fundamentalsevery 1 day
Provider checked •
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Analystevery 1 day
Provider checked •
Source: Market data provider
Newsevery 15 min
Latest item •
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Ownership read
GOOG insider sentiment: Mixed, sale-heavy.
VANGUARD GROUP INC is the largest institutional holder. 94 sales and 26 purchases appear in the recent Form 4 filings. Use the filters below to separate real buying and selling from option exercises, gifts, awards, and tax withholding.
Insider flow
GOOG
Purchases604.26K
Sales675.98K
Directional bars ignore awards, gifts, conversions, and tax withholding rows.
Top holder
421.01M
VANGUARD GROUP INC
Insider stance
Mixed, sale-heavy
$37.46M sold / — bought
Latest filing
Jan 25, 2027
Most recent holder or insider filing date
Filings shown
240
120 holder / 120 insider
- Holder rows
- 120
- Market data source
- Latest filing
- Jan 25, 2027
- Most recent holder or insider filing date
- Increased / initiated
- 65
- 55 decreased
- Insider rows
- 120
- Market data source
Top 120 institutional holders
Alphabet Inc Class C (GOOG) institutional ownership
Ranked by reported share count, with position changes and latest filing dates where ownership data supplies them.
BLACKROCK
Rank #2
6.67%
- Shares
- 364.76M
- Change
- +3.51M
- Change %
- +97.00%
- Filing
- Mar 31, 2026
Increased
VANGUARD CAPITAL MANAGEMENT LLC
Rank #3
5.53%
- Shares
- 302.26M
- Change
- +302.26M
- Change %
- —
- Filing
- Mar 31, 2026
Initiated
STATE STREET CORP
Rank #4
3.40%
- Shares
- 185.71M
- Change
- -1.39M
- Change %
- -74.00%
- Filing
- Mar 31, 2026
Decreased
JPMORGAN CHASE & CO
Rank #5
2.19%
- Shares
- 119.81M
- Change
- +19.21M
- Change %
- +19.09%
- Filing
- Mar 31, 2026
Increased
GEODE CAPITAL MANAGEMENT
Rank #6
2.04%
- Shares
- 111.66M
- Change
- +3.54M
- Change %
- +3.27%
- Filing
- Mar 31, 2026
Increased
FMR LLC
Rank #7
1.99%
- Shares
- 108.56M
- Change
- -327.74K
- Change %
- -30.00%
- Filing
- Mar 31, 2026
Decreased
VANGUARD PORTFOLIO MANAGEMENT LLC
Rank #8
1.41%
- Shares
- 76.85M
- Change
- +76.85M
- Change %
- —
- Filing
- Mar 31, 2026
Initiated
MORGAN STANLEY
Rank #9
1.31%
- Shares
- 71.67M
- Change
- -173.85K
- Change %
- -24.00%
- Filing
- Mar 31, 2026
Decreased
PRICE T ROWE ASSOCIATES INC
Rank #10
1.24%
- Shares
- 67.85M
- Change
- -2.46M
- Change %
- -3.50%
- Filing
- Mar 31, 2026
Decreased
NORGES BANK
Rank #11
1.06%
- Shares
- 57.66M
- Change
- +33.43M
- Change %
- +137.95%
- Filing
- Dec 31, 2025
Increased
NORTHERN TRUST CORP
Rank #12
0.96%
- Shares
- 52.35M
- Change
- -39.34K
- Change %
- -7.00%
- Filing
- Mar 31, 2026
Decreased
CAPITAL INTERNATIONAL INVESTORS
Rank #13
0.84%
- Shares
- 45.83M
- Change
- -38.41M
- Change %
- -45.60%
- Filing
- Mar 31, 2026
Decreased
CAPITAL WORLD INVESTORS
Rank #14
0.82%
- Shares
- 44.76M
- Change
- +15.91M
- Change %
- +55.16%
- Filing
- Mar 31, 2026
Increased
CAPITAL RESEARCH GLOBAL INVESTORS
Rank #15
0.74%
- Shares
- 40.31M
- Change
- +12.19M
- Change %
- +43.35%
- Filing
- Mar 31, 2026
Increased
ALLIANCEBERNSTEIN L.P.
Rank #16
0.70%
- Shares
- 38.45M
- Change
- -999.33K
- Change %
- -2.53%
- Filing
- Mar 31, 2026
Decreased
CHARLES SCHWAB INVESTMENT MANAGEMENT INC
Rank #17
0.59%
- Shares
- 32.42M
- Change
- +1.03M
- Change %
- +3.29%
- Filing
- Mar 31, 2026
Increased
BANK OF AMERICA CORP
Rank #18
0.59%
- Shares
- 32.32M
- Change
- -222.80K
- Change %
- -69.00%
- Filing
- Mar 31, 2026
Decreased
GOLDMAN SACHS GROUP INC
Rank #19
0.58%
- Shares
- 31.89M
- Change
- +8.22M
- Change %
- +34.73%
- Filing
- Mar 31, 2026
Increased
NUVEEN
Rank #20
0.57%
- Shares
- 30.96M
- Change
- +1.62M
- Change %
- +5.51%
- Filing
- Mar 31, 2026
Increased
| # | Institution | % held | Shares | Change | Change % | Filing date |
|---|---|---|---|---|---|---|
| 1 | 7.70% | 421.01M | +8.13M Increased | +1.97% | Dec 31, 2025 | |
| 2 | 6.67% | 364.76M | +3.51M Increased | +97.00% | Mar 31, 2026 | |
| 3 | 5.53% | 302.26M | +302.26M Initiated | — | Mar 31, 2026 | |
| 4 | 3.40% | 185.71M | -1.39M Decreased | -74.00% | Mar 31, 2026 | |
| 5 | 2.19% | 119.81M | +19.21M Increased | +19.09% | Mar 31, 2026 | |
| 6 | 2.04% | 111.66M | +3.54M Increased | +3.27% | Mar 31, 2026 | |
| 7 | 1.99% | 108.56M | -327.74K Decreased | -30.00% | Mar 31, 2026 | |
| 8 | 1.41% | 76.85M | +76.85M Initiated | — | Mar 31, 2026 | |
| 9 | 1.31% | 71.67M | -173.85K Decreased | -24.00% | Mar 31, 2026 | |
| 10 | 1.24% | 67.85M | -2.46M Decreased | -3.50% | Mar 31, 2026 | |
| 11 | 1.06% | 57.66M | +33.43M Increased | +137.95% | Dec 31, 2025 | |
| 12 | 0.96% | 52.35M | -39.34K Decreased | -7.00% | Mar 31, 2026 | |
| 13 | CAPITAL INTERNATIONAL INVESTORS | 0.84% | 45.83M | -38.41M Decreased | -45.60% | Mar 31, 2026 |
| 14 | 0.82% | 44.76M | +15.91M Increased | +55.16% | Mar 31, 2026 | |
| 15 | 0.74% | 40.31M | +12.19M Increased | +43.35% | Mar 31, 2026 | |
| 16 | 0.70% | 38.45M | -999.33K Decreased | -2.53% | Mar 31, 2026 | |
| 17 | 0.59% | 32.42M | +1.03M Increased | +3.29% | Mar 31, 2026 | |
| 18 | 0.59% | 32.32M | -222.80K Decreased | -69.00% | Mar 31, 2026 | |
| 19 | 0.58% | 31.89M | +8.22M Increased | +34.73% | Mar 31, 2026 | |
| 20 | NUVEEN | 0.57% | 30.96M | +1.62M Increased | +5.51% | Mar 31, 2026 |
Showing 20 of 120 matching institutional rows.Load more institutions
Recent insider transactions
Alphabet Inc Class C (GOOG) Form 4 filings
Action codes are translated so open-market buys and sales are separate from awards, gifts, conversions, and tax withholding.
O'TOOLE, AMIE THUENER
VP, Chief Accounting Officer
- Shares
- 683
- % company
- <0.01%
- Price
- $328.43
- Value
- $224,318
Filed Jan 25, 2027
SHRIRAM, KAVITARK RAM
Director
- Shares
- 87.65K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 29, 2026
SHRIRAM, KAVITARK RAM
Director
- Shares
- 87.65K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 29, 2026
ARNOLD, FRANCES
Director
- Shares
- 102
- % company
- <0.01%
- Price
- $381.00
- Value
- $38,862
Filed May 29, 2026
PICHAI, SUNDAR
Director, Chief Executive Officer
- Shares
- 3.70K
- % company
- <0.01%
- Price
- $379.38
- Value
- $1,403,706
Filed May 25, 2026
PICHAI, SUNDAR
Director, Chief Executive Officer
- Shares
- 3.67K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 25, 2026
ASHKENAZI, ANAT
SVP, Chief Financial Officer
- Shares
- 1.76K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 25, 2026
PORAT, RUTH
President and CIO
- Shares
- 1.62K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 25, 2026
WALKER, JOHN KENT
President, Global Affairs, CLO
- Shares
- 1.62K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 25, 2026
WALKER, JOHN KENT
President, Global Affairs, CLO
- Shares
- 1.64K
- % company
- <0.01%
- Price
- $379.38
- Value
- $621,804
Filed May 25, 2026
WALKER, JOHN KENT
President, Global Affairs, CLO
- Shares
- 1.62K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 25, 2026
ASHKENAZI, ANAT
SVP, Chief Financial Officer
- Shares
- 1.78K
- % company
- <0.01%
- Price
- $379.38
- Value
- $675,296
Filed May 25, 2026
| # | Insider | % company | Action | Shares | Price | Value | Filing date |
|---|---|---|---|---|---|---|---|
| 1 | O'TOOLE, AMIE THUENER VP, Chief Accounting Officer | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 683 | $328.43 | $224,318 | Jan 25, 2027 |
| 2 | SHRIRAM, KAVITARK RAM Director | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 87.65K | Not reported | Not reported | May 29, 2026 |
| 3 | SHRIRAM, KAVITARK RAM Director | <0.01% | PurchaseOpen-market or direct purchase reported on Form 4. | 87.65K | Not reported | Not reported | May 29, 2026 |
| 4 | ARNOLD, FRANCES Director | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 102 | $381.00 | $38,862 | May 29, 2026 |
| 5 | PICHAI, SUNDAR Director, Chief Executive Officer | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 3.70K | $379.38 | $1,403,706 | May 25, 2026 |
| 6 | PICHAI, SUNDAR Director, Chief Executive Officer | <0.01% | PurchaseOpen-market or direct purchase reported on Form 4. | 3.67K | Not reported | Not reported | May 25, 2026 |
| 7 | ASHKENAZI, ANAT SVP, Chief Financial Officer | <0.01% | PurchaseOpen-market or direct purchase reported on Form 4. | 1.76K | Not reported | Not reported | May 25, 2026 |
| 8 | PORAT, RUTH President and CIO | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 1.62K | Not reported | Not reported | May 25, 2026 |
| 9 | WALKER, JOHN KENT President, Global Affairs, CLO | <0.01% | PurchaseOpen-market or direct purchase reported on Form 4. | 1.62K | Not reported | Not reported | May 25, 2026 |
| 10 | WALKER, JOHN KENT President, Global Affairs, CLO | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 1.64K | $379.38 | $621,804 | May 25, 2026 |
| 11 | WALKER, JOHN KENT President, Global Affairs, CLO | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 1.62K | Not reported | Not reported | May 25, 2026 |
| 12 | ASHKENAZI, ANAT SVP, Chief Financial Officer | <0.01% | SaleOpen-market or direct sale reported on Form 4. | 1.78K | $379.38 | $675,296 | May 25, 2026 |
Showing 12 of 120 matching Form 4 rows. Percent of company uses current shares outstanding when available.Load more insiders
Frequently asked
Common questions.
Who are the largest GOOG shareholders?
VANGUARD GROUP INC is the largest institutional holder of GOOG, with 421.01 million shares, or about 7.70% of shares outstanding. Additional institutions are ranked by reported share count.
What is institutional ownership of GOOG?
Alphabet Inc Class C (GOOG) has 120 institutional holders on file — 65 that increased or initiated positions and 55 that reduced them, as of the latest filing on Mar 31, 2026.
Where can I see Alphabet Inc Class C insider transactions?
Alphabet Inc Class C (GOOG) has 120 Form 4 insider transactions on file, most recently on Jan 25, 2027, separated into purchases, sales, option exercises, awards, gifts, and tax withholding so administrative transactions are distinguished from open-market trades.
Are GOOG insiders buying or selling?
Recent GOOG insider activity reads Mixed, sale-heavy: 94 sales and 26 purchases. Awards, gifts, conversions, and tax withholding are listed separately because they do not carry the same signal as open-market trades.
Who is the most active GOOG insider?
GV, 2019 GP, L.L.C. is the most active GOOG insider by absolute share movement, with 295,104 shares moving across the filing history. Review the action labels before treating that activity as buying or selling.