VANGUARD GROUP INC
Rank #1
7.70%
- Shares
- 421.01M
- Change
- +8.13M
- Change %
- +1.97%
- Filing
- Dec 31, 2025
Increased
Methodology published · Market data, model notes, and corrections process are public · Data policy · Corrections policy
NASDAQ · COMMUNICATION SERVICES · Holders
Alphabet Inc Class C (GOOG) Institutional Ownership & Insider Trading History
Top GOOG institutional shareholders, filing changes, and Form 4 insider activity with filters for buys, sales, option exercises, gifts, and tax withholding.
Ownership read
GOOG insider sentiment: Net selling.
VANGUARD GROUP INC is the largest loaded institutional holder. 94 sale rows and 0 purchase rows are visible in the loaded Form 4 history. Use the filters below to separate real buying and selling from option exercises, gifts, awards, and tax withholding.
Insider flow
GOOG
Purchases—
Sales675.98K
Directional bars ignore awards, gifts, conversions, and tax withholding rows.
Top holder
421.01M
VANGUARD GROUP INC
Insider stance
Net selling
$37.46M sold / — bought
Latest filing
Jan 25, 2027
Most recent holder or insider filing date
Rows loaded
240
120 holder / 120 insider
- Holder rows
- 120
- Market data feed
- Latest filing
- Jan 25, 2027
- Most recent holder or insider filing date
- Increased / initiated
- 65
- 55 decreased in loaded rows
- Insider rows
- 120
- Market data feed
Top 120 institutional holders
Alphabet Inc Class C (GOOG) institutional ownership
Ranked by reported share count, with position changes and latest filing dates where the ownership feed supplies them.
BLACKROCK
Rank #2
6.68%
- Shares
- 364.76M
- Change
- +3.51M
- Change %
- +97.00%
- Filing
- Mar 31, 2026
Increased
VANGUARD CAPITAL MANAGEMENT LLC
Rank #3
5.53%
- Shares
- 302.26M
- Change
- +302.26M
- Change %
- —
- Filing
- Mar 31, 2026
Initiated
STATE STREET CORP
Rank #4
3.40%
- Shares
- 185.71M
- Change
- -1.39M
- Change %
- -74.00%
- Filing
- Mar 31, 2026
Decreased
JPMORGAN CHASE & CO
Rank #5
2.19%
- Shares
- 119.81M
- Change
- +19.21M
- Change %
- +19.09%
- Filing
- Mar 31, 2026
Increased
GEODE CAPITAL MANAGEMENT
Rank #6
2.04%
- Shares
- 111.66M
- Change
- +3.54M
- Change %
- +3.27%
- Filing
- Mar 31, 2026
Increased
FMR LLC
Rank #7
1.99%
- Shares
- 108.56M
- Change
- -327.74K
- Change %
- -30.00%
- Filing
- Mar 31, 2026
Decreased
VANGUARD PORTFOLIO MANAGEMENT LLC
Rank #8
1.41%
- Shares
- 76.85M
- Change
- +76.85M
- Change %
- —
- Filing
- Mar 31, 2026
Initiated
MORGAN STANLEY
Rank #9
1.31%
- Shares
- 71.67M
- Change
- -173.85K
- Change %
- -24.00%
- Filing
- Mar 31, 2026
Decreased
PRICE T ROWE ASSOCIATES INC
Rank #10
1.24%
- Shares
- 67.85M
- Change
- -2.46M
- Change %
- -3.50%
- Filing
- Mar 31, 2026
Decreased
NORGES BANK
Rank #11
1.06%
- Shares
- 57.66M
- Change
- +33.43M
- Change %
- +1.38%
- Filing
- Dec 31, 2025
Increased
NORTHERN TRUST CORP
Rank #12
0.96%
- Shares
- 52.35M
- Change
- -39.34K
- Change %
- -7.00%
- Filing
- Mar 31, 2026
Decreased
CAPITAL INTERNATIONAL INVESTORS
Rank #13
0.84%
- Shares
- 45.83M
- Change
- -38.41M
- Change %
- -45.60%
- Filing
- Mar 31, 2026
Decreased
CAPITAL WORLD INVESTORS
Rank #14
0.82%
- Shares
- 44.76M
- Change
- +15.91M
- Change %
- +55.16%
- Filing
- Mar 31, 2026
Increased
CAPITAL RESEARCH GLOBAL INVESTORS
Rank #15
0.74%
- Shares
- 40.31M
- Change
- +12.19M
- Change %
- +43.35%
- Filing
- Mar 31, 2026
Increased
ALLIANCEBERNSTEIN L.P.
Rank #16
0.70%
- Shares
- 38.45M
- Change
- -999.33K
- Change %
- -2.53%
- Filing
- Mar 31, 2026
Decreased
CHARLES SCHWAB INVESTMENT MANAGEMENT INC
Rank #17
0.59%
- Shares
- 32.42M
- Change
- +1.03M
- Change %
- +3.29%
- Filing
- Mar 31, 2026
Increased
BANK OF AMERICA CORP
Rank #18
0.59%
- Shares
- 32.32M
- Change
- -222.80K
- Change %
- -69.00%
- Filing
- Mar 31, 2026
Decreased
GOLDMAN SACHS GROUP INC
Rank #19
0.58%
- Shares
- 31.89M
- Change
- +8.22M
- Change %
- +34.73%
- Filing
- Mar 31, 2026
Increased
NUVEEN
Rank #20
0.57%
- Shares
- 30.96M
- Change
- +1.62M
- Change %
- +5.51%
- Filing
- Mar 31, 2026
Increased
| # | Institution | % held | Shares | Change | Change % | Filing date |
|---|---|---|---|---|---|---|
| 1 | 7.70% | 421.01M | +8.13M Increased | +1.97% | Dec 31, 2025 | |
| 2 | 6.68% | 364.76M | +3.51M Increased | +97.00% | Mar 31, 2026 | |
| 3 | 5.53% | 302.26M | +302.26M Initiated | — | Mar 31, 2026 | |
| 4 | 3.40% | 185.71M | -1.39M Decreased | -74.00% | Mar 31, 2026 | |
| 5 | 2.19% | 119.81M | +19.21M Increased | +19.09% | Mar 31, 2026 | |
| 6 | 2.04% | 111.66M | +3.54M Increased | +3.27% | Mar 31, 2026 | |
| 7 | 1.99% | 108.56M | -327.74K Decreased | -30.00% | Mar 31, 2026 | |
| 8 | 1.41% | 76.85M | +76.85M Initiated | — | Mar 31, 2026 | |
| 9 | 1.31% | 71.67M | -173.85K Decreased | -24.00% | Mar 31, 2026 | |
| 10 | 1.24% | 67.85M | -2.46M Decreased | -3.50% | Mar 31, 2026 | |
| 11 | 1.06% | 57.66M | +33.43M Increased | +1.38% | Dec 31, 2025 | |
| 12 | 0.96% | 52.35M | -39.34K Decreased | -7.00% | Mar 31, 2026 | |
| 13 | CAPITAL INTERNATIONAL INVESTORS | 0.84% | 45.83M | -38.41M Decreased | -45.60% | Mar 31, 2026 |
| 14 | 0.82% | 44.76M | +15.91M Increased | +55.16% | Mar 31, 2026 | |
| 15 | 0.74% | 40.31M | +12.19M Increased | +43.35% | Mar 31, 2026 | |
| 16 | 0.70% | 38.45M | -999.33K Decreased | -2.53% | Mar 31, 2026 | |
| 17 | 0.59% | 32.42M | +1.03M Increased | +3.29% | Mar 31, 2026 | |
| 18 | 0.59% | 32.32M | -222.80K Decreased | -69.00% | Mar 31, 2026 | |
| 19 | 0.58% | 31.89M | +8.22M Increased | +34.73% | Mar 31, 2026 | |
| 20 | NUVEEN | 0.57% | 30.96M | +1.62M Increased | +5.51% | Mar 31, 2026 |
Showing 20 of 120 matching institutional rows.Load more institutions
Recent insider transactions
Alphabet Inc Class C (GOOG) Form 4 filings
Action codes are translated so open-market buys and sales are separate from awards, gifts, conversions, and tax withholding.
O'TOOLE, AMIE THUENER
VP, Chief Accounting Officer
- Shares
- 683
- % company
- <0.01%
- Price
- $328.43
- Value
- $224,318
Filed Jan 25, 2027
SHRIRAM, KAVITARK RAM
Director
- Shares
- 87.65K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 29, 2026
SHRIRAM, KAVITARK RAM
Director
- Shares
- 87.65K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 29, 2026
ARNOLD, FRANCES
Director
- Shares
- 102
- % company
- <0.01%
- Price
- $381.00
- Value
- $38,862
Filed May 29, 2026
PICHAI, SUNDAR
Director, Chief Executive Officer
- Shares
- 3.70K
- % company
- <0.01%
- Price
- $379.38
- Value
- $1,403,706
Filed May 25, 2026
PICHAI, SUNDAR
Director, Chief Executive Officer
- Shares
- 3.67K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 25, 2026
ASHKENAZI, ANAT
SVP, Chief Financial Officer
- Shares
- 1.76K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 25, 2026
PORAT, RUTH
President and CIO
- Shares
- 1.62K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 25, 2026
WALKER, JOHN KENT
President, Global Affairs, CLO
- Shares
- 1.62K
- % company
- <0.01%
- Price
- No cash value
- Value
- No cash value
Filed May 25, 2026
WALKER, JOHN KENT
President, Global Affairs, CLO
- Shares
- 1.64K
- % company
- <0.01%
- Price
- $379.38
- Value
- $621,804
Filed May 25, 2026
WALKER, JOHN KENT
President, Global Affairs, CLO
- Shares
- 1.62K
- % company
- <0.01%
- Price
- Not reported
- Value
- Not reported
Filed May 25, 2026
ASHKENAZI, ANAT
SVP, Chief Financial Officer
- Shares
- 1.78K
- % company
- <0.01%
- Price
- $379.38
- Value
- $675,296
Filed May 25, 2026
| # | Insider | % company | Action | Shares | Price | Value | Filing date |
|---|---|---|---|---|---|---|---|
| 1 | O'TOOLE, AMIE THUENER VP, Chief Accounting Officer | <0.01% | Sale to issuer | 683 | $328.43 | $224,318 | Jan 25, 2027 |
| 2 | SHRIRAM, KAVITARK RAM Director | <0.01% | Sale to issuer | 87.65K | Not reported | Not reported | May 29, 2026 |
| 3 | SHRIRAM, KAVITARK RAM Director | <0.01% | Award / grant | 87.65K | No cash value | No cash value | May 29, 2026 |
| 4 | ARNOLD, FRANCES Director | <0.01% | Sale to issuer | 102 | $381.00 | $38,862 | May 29, 2026 |
| 5 | PICHAI, SUNDAR Director, Chief Executive Officer | <0.01% | Sale to issuer | 3.70K | $379.38 | $1,403,706 | May 25, 2026 |
| 6 | PICHAI, SUNDAR Director, Chief Executive Officer | <0.01% | Award / grant | 3.67K | No cash value | No cash value | May 25, 2026 |
| 7 | ASHKENAZI, ANAT SVP, Chief Financial Officer | <0.01% | Award / grant | 1.76K | No cash value | No cash value | May 25, 2026 |
| 8 | PORAT, RUTH President and CIO | <0.01% | Sale to issuer | 1.62K | Not reported | Not reported | May 25, 2026 |
| 9 | WALKER, JOHN KENT President, Global Affairs, CLO | <0.01% | Award / grant | 1.62K | No cash value | No cash value | May 25, 2026 |
| 10 | WALKER, JOHN KENT President, Global Affairs, CLO | <0.01% | Sale to issuer | 1.64K | $379.38 | $621,804 | May 25, 2026 |
| 11 | WALKER, JOHN KENT President, Global Affairs, CLO | <0.01% | Sale to issuer | 1.62K | Not reported | Not reported | May 25, 2026 |
| 12 | ASHKENAZI, ANAT SVP, Chief Financial Officer | <0.01% | Sale to issuer | 1.78K | $379.38 | $675,296 | May 25, 2026 |
Showing 12 of 120 matching Form 4 rows. Percent of company uses current shares outstanding when available.Load more insiders
Frequently asked
Common questions.
Who are the largest GOOG shareholders?
VANGUARD GROUP INC is the largest institutional holder in the loaded GOOG ownership feed, with 421.01 million shares, or about 7.70% of shares outstanding. The table ranks additional institutions by reported share count.
What is institutional ownership of GOOG?
The current TECHi snapshot has 120 loaded institutional rows for Alphabet Inc Class C. 65 rows are marked increased or initiated, while 55 rows are marked decreased, with the latest holder filing dated Mar 31, 2026.
Where can I see Alphabet Inc Class C insider transactions?
The insider transaction table currently shows 120 loaded Form 4 rows for GOOG, with the latest insider filing dated Jan 25, 2027. It separates purchases, sales, option exercises, awards, gifts, and tax withholding so administrative transactions are not confused with open-market trades.
Are GOOG insiders buying or selling?
The loaded GOOG Form 4 rows currently read Net selling: 94 sale rows and 0 purchase rows. Awards, gifts, conversions, and tax withholding are shown separately because they do not carry the same signal as open-market buying or selling.
Who is the most active GOOG insider in the loaded filings?
GV, 2019 GP, L.L.C. is the most active insider by absolute share movement in the loaded GOOG rows, with 295,104 shares moving across the visible filing history. Review the action labels before treating that activity as buying or selling.