Salesforce.com is “doubling down on communities” in the age of connected everything. The company announced today it is expanding its Communities product into a full-fledged Community Cloud. The vision: responsive online communities of any collection of people or products based around a given interest and connected to business processes. “Your toothbrush [will be connected] to the dentist,” VP of business operations Lisa Hammit said in an interview with VentureBeat. But “not until your dentist, you and your toothbrush are part of a collaborative community [designed] to promote oral health” will it all “come to life.”.
Salesforce.com is expanding its Communities product
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