Samsung is doing more than launching yet another subscription offering. They’re repositioning themselves as a preventive healthcare provider rather than simply a fitness device manufacturer. This quote shows Samsung wants to help prevent diseases before they happen which is a much bigger deal than counting your steps. Samsung has been watching competitors like Fitbit Premium and Apple Fitness+ make serious money with $10 per month subscriptions. People are clearly willing to pay for health insights so Samsung wants their piece of the pie.
But here’s what’s different. Samsung is going medical. While others focus on workouts and basic fitness, Samsung is talking about preventing cancer and serious illnesses. That’s the kind of value proposition that could justify charging more money. Right now, Samsung gives you tons of health features for free. But that’s about to change. The company is developing advanced tools like:
- Antioxidant level testing in 5 seconds
- Vascular load monitoring
- AI-powered coaching
- Advanced stress and nutrition analysis
These aren’t basic fitness features. They’re medical-grade health insights that could genuinely help prevent serious health problems.
- Good news: You’ll get more powerful and personalised health tools that could actually prevent diseases and save your life.
- Bad news: Features that used to be free will now cost money every month.
This is bigger than just Samsung. The entire wearable industry is moving away from ‘free features’ to ‘subscription everything’. Samsung’s success here could cause every major tech company to start charging monthly fees for health features.
To be honest, we’re entering the era where accessing advanced digital health tools will require paying monthly subscriptions but the trade off might actually be worth it if these tools can prevent serious health issues down the road.
“There’s illness, there’s cancer, and so many other conditions that are actually preventable…our mission is to meet people where they are and help support those healthy behaviors in a meaningful way.”