Snapchat might be charging brands a bit too much for advertisements

Snapchat has already managed to accumulate tens of millions of users, now it just needs to start making money off of them. However, while the My Story feature is the best for the app to begin monetizing, AdWeek is reporting that Snapchat is asking for a hefty $750,000 for these My Story advertisements. Even with its userbase and unique type of engagement, it’ll be difficult for the company to justify that steep price tag.