SoundCloud wants to help indie artists actually profit off their music

Despite its best efforts, SoundCloud hasn’t been as successful at securing licensing deals with major record labels as it would like. That’s why the company has decided to put more focus on the demographic that has essentially been its lifeblood for the past eight years: independent artists. The company has partnered with Merlin, which represents more than 20,000 indie labels, to help artists start profiting off their work.