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T-Mobile announces $40 Simple Starter plan

Wireless customers don’t like data caps in general and they really, really don’t like paying overage fees when they go over those caps, even if Verizon and AT&T do send them repeated text messages warning them that they’re about to exceed their monthly limits. With this in mind, T-Mobile has unveiled a new $40 Simple Starter plan that the company is touting as the best plan for casual smartphone users who don’t want to see their wireless bills skyrocket because they used too much data.

T-Mobile is about to kick off three days of announcements for new initiatives starting with a new $40 Simple Starter plan that it says is a first for a U.S. carrier. Starting on April 12, T-Mobile claims the new $40 plan will make it the first to offer “unlimited talk and text, and up to 500MB of 4G LTE data and tethering with no data overages” at that price point. In this case, since the LTE data isn’t unlimited, no overages isn’t entirely accurate. It  really means you’ll have to purchase additional data once you hit that 500MB cap for the month. In its press release, T-Mobile compared the new plan to AT&T’s entry-level plan:

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