They were supposed to change the way we consume our daily news, our weekly magazines, and our favorite publications. Other than some lukewarm success for some companies (some of which changed their business model in order to succeed), the overall revolution failed.
“We’re starting a new magazine,” the entrepreneur told me. “We have a potent niche to cover, and advertisers are dying for us to deliver interactive ads.” Another woman I met with wanted to launch a tablet magazine about renewable energy. “It’s global and I have all the right connections to get it out there,” she said. “And I’ve found an out-of-the-box software solution to power it.”
