Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

The problem with robotic copyright resolutions

23 sec read

Sometimes, the hardest part about copyright protection in world where there are too many allegations to be managed by humans is fighting your own copyright battle… with yourself.

When bots handle copyright enforcement, things are sometimes going to get screwed up. YouTube’s various algorithms do a lot of heavy lifting, sorting through the thousands of hours of video being uploaded every minute. Sooner or later, the bots hit a snag, as any automated process will during multiple iterations. But Hugh Atkin’s video, which utilizes John William’s instantly-recognizable opening theme from Star Wars, triggered a copyright claim from SME (Sony Music Entertainment)… and a conundrum. (h/t to Nate Hoffelder)

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Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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