Tidal has introduced family plans to better compete with Spotify

It looks like not even the impressive list of musicians backing Tidal is enough to help the music streaming service. Since it can’t rely on exclusive music videos and sheer celebrity popularity to compete with the likes of Apple Music and Spotify, Jay-Z’s troubled music steaming service has been forced to take a more business-like approach to competing: family plans. What’s funny is that, being a “premium” service, even Tidal’s family plans are more expensive than what Apple Music and Spotify offer.