TikTok has made a big leap in the entertainment industry by opening its first awards show in the US. The event is meant to honor top creators and artists who have promoted trends and cultural changes on the platform considerably. To be held on 18 December at the Hollywood Palladium in Los Angeles, the ceremony will be live-streamed on TikTok and Tubi, and re-streamed on the latter the next day.
Honoring the Biggest Stars of the Platform
The awards will praise the makers in a number of significant categories such as the Creator of the Year, the Video of the Year, the Muse of the Year and the Breakthrough Artist of the Year. Adamw, Alixearle, Brooke monk, Keith lee125 and Kristy.
Sarah is the nominee in the Creator of the Year category, and Alex warren, katseyeworld, laufley, Ravyn Lenae and somber are nominated in Breakthrough Artist of the Year.
Its users will also get to choose their favorite creators starting 18 November, with the help of a newly developed TikTok voting portal. The other categories of awards include the Storyteller of the Year, TikTok for Good Award, MVP of the Year, Okay Slay Award, and TikTok LIVE Creator of the Year.
One of the most common ways to conduct a digital celebration is by using a traditional approach. Even though Instagram has recently introduced its own Ring awards program, TikTok is taking a more traditional approach, and it is organizing a live event where the red carpet, live performance and appearance of several hundred creators are involved.
This move highlights the effort of TikTok to integrate Internet persuasion with pop entertainment norms.
Enhancing the Position of TikTok within the Entertainment Industry
According to the company, the trophies will radiate a colorful light, which will be a tribute to creators who have influenced modern culture in the arenas of fashion, beauty, sports, television, film, and emerging entertainment mediums.
This is the first awards program that TikTok has in the United States, but similar events have been held on the platform in Germany, Mexico, Korea, and other jurisdictions.
The project shows the desire of TikTok to leave the premises of a short-video app and develop into a significant cultural hub where new artists, influencers, and entertainers find their target audiences.
The official awards show will strengthen the position of TikTok in the transformation of the entertainment ecosystem, recognize the creators that drive one of its trends, and maintain its worldwide presence.
It is also the harbinger of the growing ambition of TikTok to be beside the traditional entertainment entities, thus making its creators mainstream stars.
As this development goes on, not only does TikTok celebrate its user base, but it also justifies its rise as a decisive force behind the definition of contemporary pop culture.
