Tinder’s premium service is raking in some serious cash

Tinder recently moved to a subscription-based freemium model in order to help make more money, and it looks like it’s paying off. Not only has the dating app’s parent company expressed its delight at how quickly the app’s penetration rates have grown, it also highlighted Tinder’s high renewal rates and the fact that the launch of its premium service has caused the app to move up by six spots on Google Play’s revenue rankings, with even an even more impressive jump on iOS.