Only two smartphone makers have over 50% customer retention rate

A recent Statista survey of more than 3,000 smartphone owners asked them whether they planned to stick with their current brand the next time they bought a new device. Unsurprisingly Apple fans were the most loyal, as 76% said they planned to stick with the iPhone. Samsung came in second place, with 58% of Galaxy owners saying they planned to buy a Samsung phone with their next purchase.