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Two years in and Tumblr is still in the process of merging with Yahoo

By Brian Molidor1 min readGoogle News

It has been close to two years since Yahoo acquired Tumblr for around $1.1 billion but the merging process is still ongoing. After more than two years as Tumblr’s head of advertisements, Lee Brown will be stepping down from his position so that Tumbr’s adverting operations can properly merge with Yahoo’s.

In another sign of Tumblr‘s advertising operation merging with parent Yahoo’s, the microblogging service’s global head of brand partnerships is leaving. Yahoo has confirmed via an email statement the departure of Lee Brown, according to a report in the Bloomberg news service Saturday morning. “We are aligning the Yahoo and Tumblr sales teams,” the statement said. It added that “bringing the sales teams together will enable us to further deliver the ad solutions that maximize value for our advertisers and best meet their needs.”

 

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