There was a time when the only apps that restaurants cared about were the ones that people ordered before their meals, often with a dipping sauce and garnish surrounding them. Now, online ordering and other ways of utilizing mobile devices before, during, and after the restaurant visit have given the term “apps” a secondary meaning for many restaurants.
It’s big business. Many people will only order online for the convenience factor. They have more control over the situation when they can do it from their computer or mobile device and the concept of walking into a restaurant and ordering from a paper menu has become archaic to them. This infographic by HighTable breaks down the online ordering world.
“Mobile Phone Dining” image courtesy of Shutterstock.