HTC may introduce a new device protection service with the One M9

It’s one thing to create a good product that people like but it’s another to provide those people with the kind of after-sales service that makes them confident that you’re a company that has their best interest at heart and makes them continue to purchase your products. According to Android Central, HTC wants to do both with the release of its One M9 flagship smartphone and will be launching a new service that covers the cost of repairs and replacements for your One M9 for a year. 

HTC is hosting a live stream tomorrow that it’s dubbed “Uh-oh”, with little more than an image of the new HTC One M9 to explain what is going to happen during the event. A quick look through the U.S. Patent and Trademark Office reveals HTC “Uh-oh” as a trade-in/replacement service with the potential for tech support of some kind to be offered, but with as generic as trademark filings can be sometimes that’s not too much more to go on. Fortunately, a source familiar with HTC’s plans has clued us in on some of the details for this HTC event and the services that will be announced on stage. And even if what we know so far is all that gets announced, this event will be a fairly big deal to HTC One M9 owners. It looks like the big reveal from HTC is a supercharged version of the current plan for replacing broken devices, HTC Advantage. The new “Uh-oh” service will provide a full year of protection — compared to the six months offered by Advantage — and that protection will extend well beyond just broken glass. The addition to broken screens, water damage support is included now, which is a pretty big deal on its own, but interestingly support for switching carriers within the first year has been added as well.