Amazon is making Amazon Prime more open for merchants

In order for a merchant to sell their products with the Amazon Prime sticker that buyers always look for, they need to store their products in Amazon’s own warehouses, which means that Amazon is the one that sees the product to delivery. That’s going to change in the near future, as Amazon is working on a way for merchants to ship their products to you directly while still having the Amazon Prime sticker, which means it’ll get to you faster.