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Beats headphones use weights to simulate being a premium product

By Louie Baur1 min readGoogle News

There’s no shame in admitting that you fell for the Beats By Dre scam, millions of people have thanks to impressive ad campaigns and a bit of trickery. When I say trickery, I mean things like putting metal weights inside headphones in order to give users the sense that the headphones are more durable and solid, and therefore more premium. This “premium” feeling is what convinces people to drop a few hundred bucks on a pair of mediocre headphones.

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