Beats on Thursday announced the latest member of its headphone family, Powerbeats 2 Wireless earphones. This announcement comes two weeks after Apple confirmed that it is buying the company for $3 billion and follows the Solo 2 headphones as the latest member of the Beats headphone family. Like the Solo 2 headphones and the Beats Studio and Studio Wireless headphones before that, Powerbeats 2 Wireless are part of Beats’s refresh of its entire product line. This is also the first in-ear product Beats has released since it split from Monster and took its headphone production in-house.
Beats Electronics released the Powerbeats 2 Wireless ear buds on Thursday. The company’s first wireless earphones, the Powerbeats 2 are designed to seamlessly add music to your workout. An upgraded version of the original Powerbeats headset, Powerbeats 2 features a flat cable that runs between the two earbuds, and boasts redesigned ear hooks and a lighter feel, according to a press release. A Bluetooth connectivity feature will link the earphones to an iPhone or other music-playing device. “To me this product represents the intersection of sports and music,” Beats president Luke Wood said in the press release. “But most importantly, the Powerbeats 2 Wireless are designed to serve as a tool for athletes at all fitness levels, whether you’re LeBron James in training or just out for a morning run.” The rechargeable battery can power up to 6 hours of non-stop playback. If low on battery, a 15-minute quick charge will provide an extra hours’ worth of music.
