Earbuds have become a part of our lives along with smartphones. There was a time when they were bulky and used to feel awkward in the ears. But now we commute, work out, work, and even relax by wearing them in our ears. They have evolved with technology, and tech giants have invested heavily to make them smaller, smarter, and more stylish. But there is one name that comes to our mind whenever we think about earbuds and that is Apple. They have mastered not only the technology but also the art of marketing.
Apple launched the AirPods Pro 3 in September 2025 with the iPhone 17 Pro Max. How can we forget when everyone was posting their reviews and flexing that they got one? But this hype was not fake, as Apple has shipped 18.2 million AirPods (including Beats) in Q1 2025. It means that they hold a 23.3% share of the global true wireless market. But these stats tell us that Apple is not the only one ruling the wearable market. Bang & Olufsen is also dominating the market, and it is making sure everyone remembers them. They have built their strong reputation in audio products that look like an art piece since 1925. They’ve proven that they don’t just follow trends, but they set them over the past few decades.
B&O launched them with a bold statement that,
We’re not just playing catch-up, we’re here to lead.
Their business model doesn’t chase Apple-level unit sales but they focus on building luxury products. B&O has launched multiple successful earbuds like B&O Beoplay EX, B&O Cisco 950, and B&O Beoplay Eleven. According to reports, B&O reported DKK 2.6 billion in revenue with a record-high 55% gross margin. It proves that people always pay for premium quality. But the recent release of Beo Grace has started a new debate of Apple vs B&O.
The most shocking thing so far is the price difference. People are debating that they can purchase 6 AirPods Pro 3 instead of one Beo Grace. But they are also eager to see why these earbuds are too expensive. What features do they have and are they worth purchasing? We will discuss the features and differences of these earbuds in detail.
Announcement and Launch of Beo Grace Earbuds
Bang & Olufsen announced Beo Grace on September 23, 2025. They framed it not just as another gadget, but as “a symbol of the century ahead” in their press release. Beo Grace is made up of aluminum finishes, which gives a royal look to our earbuds. B&O says that the design is inspired by “the elegance of fine jewelry.” B&O’s CEO, Kristian Tear, described Beo Grace as “a piece of wearable design sculpture”. He also added that:
Beo Grace is more than a new product; it is a symbol of the century ahead, inspired by the elegance of fine jewellery and crafted from our signature aluminium. It distills everything Bang & Olufsen has stood for since 1925.
Beo Grace is for people who care as much about style as they do about sound. These oval-shaped earbuds come with advanced adaptive ANC. It means we can listen to podcasts and audiobooks even in crowded rooms. Beo Grace brought many features for us, including a polished aluminium design, 4.5 hours of battery (with ANC), and Bluetooth LE audio support. But all these features come at a cost.
The Beo Grace comes with a $1,500 price tag (around £1,000 or €1,200) for the natural aluminium finish. This price tag makes it one of the most expensive wireless earbuds available. Although they are expensive, we can expect something even better than AirPods Pro 3. So let's see why these Beo Grace are too expensive to purchase and what sets them apart from other earbuds.
Key Features Of Beo Grace Earbuds
Here are the key features of Beo Grace earbuds:
Earbud Design and Fit
The one thing that comes to mind after hearing the word earbuds is pain and slippage. Although the earbuds make it easy to attend meetings and listen to audiobooks, we still all experience pain. They don’t stay in place and cause severe pain and irritation when wearing them for a long time. But Beo Grace has fixed this problem as they are built with ergonomics in mind. Their stems aren’t too long, and they curve gently in our inner ear.
Beo Grace does not like regular earbuds with a straight stem or earbuds on top. The earbuds have polished aluminum stems that, according to the brand, are a reimagining of its iconic A8 earphones, “carrying their distinctive metal stem design into the wireless era.” But Reddit users are not satisfied with this launch. A Reddit user shared:
These earbuds look and feel gorgeous, and that's the only Pro I could give them.
The Beo Grace earbuds are 21.9 mm wide, 31.3 mm tall, and 25.4 mm deep compared to the AirPods Pro 3. AirPods Pro 3 are slightly taller (30.9 mm) and narrower. Beo Grace fits naturally in our ear without sticking out too much. Although Beoplay Eleven has a similar height, it used to have a slightly bulkier design. The Boe Grace one earbud weighs 6 grams, which is more than the AirPods Pro 3 (5.55 g). But it stands out due to its 15% smaller size and design. B&O also introduced new oval eartips in four sizes. It means the earbuds can fit us without any hassle. But many people are calling them off due to high prices. A user shared;
Who is in the market for design-focused luxury earbuds? You buy earbuds for their simplicity and practicality, and the competition is fierce.
Charging Case
We all have seen those white charging cases, but Beo Grace introduced something new. It means we don’t have to carry those same cases every time we upgrade. This case comes in a polished metal finish like natural aluminium with a hand-stitched leather pouch. We can get that pouch by paying an extra $400.
The Beo Grace charging case is 59.5 mm wide, 47 mm tall, and 23.8 mm deep. Whereas the AirPods Pro 3 case is smaller and lighter, but the Beoplay Eleven case is slightly bigger. Its pearl-blasted matte finish attracts many of us, and the best part is that it supports wireless charging. It means we can carry it anywhere without carrying any extra cables. Its lid opens with a satisfying click that shows its quality because we don’t get this with cheap plastic cases. But a Reddit user shared in a humorous way that they are using bad quality. He wrote that:
You will feel the amazing aluminum that B&O has specifically imported from Mars in very limited quantities and did the impossible to transport it from there to China for production (Yes, it is even written proudly on the back of the earbuds: Made in China).
But it's not right to say something right now because Beo Grace has not been launched yet. The details the B&O added in the press release show that they care about every detail, and people are expecting that these are just false rumors.
Battery Life and Fast Charging
Our earbuds die in the middle of a workout or an important call, and we scramble to find a charger. Battery life and charging speed are the top priorities when it comes to earbuds because we love to use them when traveling, working, and hitting the gym. Beo Grace tried to solve our problem to some extent. Each earbud gives us around 4.5 hours of listening with active noise cancellation turned on.
We also get a total of 17 hours of playback after placing them back in the charging case. The best part is the quick-charge feature, which is a blessing when we are in a rush. It gives us up to 2.5 hours of listening from just a 5-minute charge. But the truth is that its battery life is less than AirPods Pro 3 and even Beoplay Eleven. AirPods Pro 3 offers up to 8 hours on a single charge with ANC enabled and up to 24 hours of playback time. The worst part is that even Beoplay Eleven provides up to 6 hours with ANC on. A Reddit user shared in a thread:
A whopping 4.5 hours of playtime with ANC ON.” Another responded, “While you're gonna spend at least 0.5 h each time dealing with the connectivity issues.
But at the same time a user praised that they are offering a greater quick charging feature than any other earbuds. Choose the AirPods Pro 3 if battery life is your top priority for the longest earbuds and total playtime. However, if you're seeking a balance between luxury design, comfort, and performance, the Beo Grace earbuds are a good choice.
Active Noise Cancellation and Transparency Modes
It is difficult to enjoy listening to audiobooks and podcasts while working in a noisy cafe or commuting on a crowded train. Sounds keep interrupting us and breaking the flow. Bang & Olufsen designed the Beo Grace earbuds to tackle exactly this with their advanced Active Noise Cancellation (ANC).
Beo Grace’s adaptive ANC doesn’t just block noise, but it actually detects the ambient sounds around us and measures our ears’ unique acoustic signature. It means that the earbuds block sound on a personalized level. Bang & Olufsen says that Beo Grace offers 4x more effective ANC than previous models. The earbuds also feature EarSense 2.0, which adapts audio based on our environment. Its TrueTransparency with five adjustable levels in the companion app makes it easy to stay aware of our surroundings.
Although AirPods Pro 3 also offers ANC and transparency modes, Beo Grace’s system is more natural and balanced. The Beoplay Eleven has decent ANC but doesn’t adapt as dynamically or offer the same range of transparency adjustments. A Reddit user shared their experience:
I had a chance to try them yesterday in the store. They do sound awesome, and ANC is much better than Elevens.
But other users shared in response that they don’t agree with him. A person added that,
I do not think they sounded better than my other non-B&O buds. Well, maybe better than the other. I own B&O EQ. The ANC was also inferior to my other TWS.
But all of these reviews are subjective as they have tried them only for a while.
Smart Sensors and Touch Controls
Sometimes sensors and touch controls don’t work. We tap multiple times just to pause podcasts in a call, and that’s the real struggle. But Beo Grace makes that frustration a thing of the past with precise controls in earbuds. NearTap has been gaining popularity since they announced it. It means we can tap the skin in front of our ear to make changes instead of touching the earbuds. The right side of our ear increases volume, and the left side lowers it. We can adjust volume easily while jogging, cooking, and working without any effort.
But this is not the limit because these earbuds also have force sensors. B&O says that these are built “into the solid aluminium stem.” Whenever we tap, it gives a crisp click to play or pause music, skip tracks, or switch between ANC and Transparency modes. Bang & Olufsen says in their press release,
None of the frustration of finicky touch controls.
Although AirPods Pro 3 also have built-in sensors, they don’t have the NearTap feature. Beo Grace offers a more precise and satisfying feel than Beoplay Eleven. It used to rely on touch, which was less responsive when our fingers got sweaty.
Optimized for Dolby Atmos
Sometimes we want to enjoy audiobooks, movies, and dramas like theater, but at home. Headsets and earbuds are good for enjoying them, but headsets feel heavy and earbuds give intense pain. Beo Grace Earbuds solves this problem with their comfortable design and Dolby Atmos optimized audio. It means we can enjoy watching movies and listening to playlists like someone is playing in front of us. Background noises will no longer disturb our flow, and its ANC works really well.
The earbuds automatically adjust the sound to match the shape of our ears with EarSense technology and 12mm titanium drivers. So the words and tune feel good to our ears. Beo Grace focuses on a more natural and detailed sound than the AirPods Pro 3. It makes instruments and vocals feel richer and more immersive to us. A Reddit user shared his review after attending a demo event:
I have played some Dolby Atmos music too, and it was not as good as my AirPods Pro 2. Head Tracking is not yet supported (on the App, it says coming soon, but you know what soon means in B&O Terms: in 300 years or simply cancelled like LDAC support on H100).
Many people are stating the same thing, but others say that they will not comment on anything until they try it on their end.
Dust & Water Resistance (IP57)
It's a worse moment when our earbuds stop working as a result of sweat and dust. But Beo Grace earbuds have handled these situations with IP57 dust and water resistance. It means that they resist dust completely and can survive in water up to 1 meter deep for 30 minutes. This makes them perfect for jogging, cycling, or commuting in unpredictable weather.
While AirPods Pro 3 also have water resistance of IP57 suitable for sweat or light rain, but they are not waterproof. Even the Beoplay Eleven used to be rated only for everyday splash resistance, not immersion. A Reddit user shared in a thread:
They are rated IP57, so they should hold up to a short submerge as well. To compare, AirPods Pro 2 are actually only IP54. I used them plenty of times in the rain and also accidentally washed them once.
Beo Grace and AirPods Pro 3 have the same water and dust resistance. But the key point is that they only resist water, they are not waterproof. People are debating why they should purchase them when they can get almost six AirPods Pro 3 for that price. Another user shared that “Beo Grace can’t resist tears of disgrace.” This shows that people are not quite happy with these earbuds.
Bluetooth Connectivity
We’ve all experienced the frustration when earbuds constantly drop connections or struggle to switch between devices. They connect and disconnect automatically and break the flow of audiobooks and movies. But the Beo Grace earbuds have eliminated this frustration. Beo Grace has Bluetooth® 5.3, which reduces latency and enhances overall performance. But the best feature is its 10m operating range. It means we can move around the home without worrying about losing connection.
We can also connect to six previously paired devices, and the multiconnectivity feature allows us to connect at least two devices at the same time. Although AirPods Pro 3 automatically switches between Apple devices, it struggles when connecting to non-Apple gadgets. Whereas Beo Grace works smoothly across phones, tablets, and laptops from any brand, and it's a plus point. Its Beoplay Eleven used to offer stable connectivity too, but it lacks multipoint support. A Reddit user shared in a thread:
If you use earbuds constantly for music, calls, and more, and these truly are the best on the market, offering useful features like streaming, in-flight entertainment connectivity, and superior sound and call quality, then the price may well be justified when you consider the cost-to-use ratio.
But many people shared their disappointment in response that the connection dropped immediately. A user called these earbuds similar to 10 euros on Amazon. He said that both work the same with Bluetooth and deliver music. But the reality will be revealed soon after people get to use them.
Price and Value Proposition
When we see a product priced higher than its competitors, we wonder "Is it really worth it?" So the same thing is happening with the Beo Grace earbuds. They are priced at $1,500, which makes them one of the most expensive options on the market. This price tag shocked many people, and this was the point when they started comparing it with the AirPods Pro 3. Beo Grace is almost 6 times more expensive than the Airpods Pro 3 ($249). A Reddit user called this price rise an absurd act of B&O. He shared:
I was a big fan of B&O until they started the absurd price increases without reasoning other than trying so hard to be like Louis Vuitton (which will never happen because consumed electronics will die in a couple years and not like a leather jacket or a luxury bag that can last for 20 years).
Many people are sharing that they are “They're dreamers.” ZJoe26 said that this is definitely a joke. because 1500$ for a pair of earphones is no good news. They started calling it even a Beo Disgrace. They are sharing that this is just a money grab attempt towards the rich, who have little to no idea about electronics and only care about style over substance. Users have been boycotting B&O items for a while to let the price drop. But many people are expecting that it might just be a social experiment.
What’s In The BOX?
When we purchase something expensive, we love to see what accessories and efforts the brand has made.But Beo Grace doesn’t disappoint us because it provides multiple things in a mini-box. Here is what comes in the box:
- Charging case with wireless charging receiver
- Left and Right earbuds
- USB-C to USB-C charging cable (0.5 m)
- USB-C to 3.5mm plug for Dongle mode (0.5 m)
- Silicone tips (4 sizes)
- Quick start guide
- Welcome card
The Beoplay Eleven used to have similar accessories, but the extra dongle and premium welcome card make Beo Grace feel more like a luxury package instead of just earbuds.
Who Should Buy Them?
Beo Grace is too expensive to buy even for a trial and review. But these bang and olufsen earbuds are a good fit if you're someone who values exceptional sound quality, innovative features, and premium design. They are something just for fashion and style because AirPods Pro 3 offers the same features. Go for Beo Grace if you love to try new and stylish earbuds, but choose AirPods Pro 3 if you just want to enjoy the good features of Beo Grace at a budget.
Beo Grace vs. Beoplay Eleven vs. AirPods Pro 3
Conclusion
Beo Grace earbuds have shaken the earbuds industry and shown what premium audio can be. They have combined luxury design, advanced features, and exceptional sound. B&O has challenged many competitors in connectivity, comfort, and personalization. But the only thing that is concerning so far is the price. People are sharing that they were good, but now they are trying to copy Louis Vuitton. This price tag has shifted B&O’s customer base, and only time will tell whether they are heading in the right direction or facing a setback.
FAQs
1. How long does the Beo Grace battery last with ANC on?
The earbuds provide around 4.5 hours per charge with Active Noise Cancellation enabled. The charging case extends total playback to 17 hours, and a quick 5-minute charge even gives us 2.5 hours of listening time.
2. Are Beo Grace earbuds worth the $1,500 price tag?
If you value luxury design, exceptional sound quality, advanced ANC, and personalized features, then they are worth it. They target audiophiles and style-conscious listeners, but choose AirPods Pro 3 when you want to enjoy similar features on a budget.
3. Can Beo Grace earbuds connect to multiple devices at once?
Yes! Beo Grace can remember up to six devices and connect to two devices at a time. This multi-connectivity of Beo Grace makes it easy to switch between phone, laptop, or tablet.
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