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TECHi Interaction covers the platforms connecting billions — social media shifts, app ecosystem changes, UX breakthroughs, and digital engagement trends. TikTok regulatory battles, Instagram algorithm changes, WhatsApp feature rollouts, and the evolving relationship between users and platforms.

Google+ and Facebook are perceived the same by users

Google+ and Facebook are perceived the same by users

How different is Google+ from Facebook? It turns out, they’re not that different. A recent eye-tracking study has revealed that...

Automotive social media report card: Facebook

Automotive social media report card: Facebook

  As it does with most trends in marketing, the automotive industry has gone from way behind just a year...

Bitly acquires social publishing tool Twitterfeed

Bitly acquires social publishing tool Twitterfeed

Bitly, whose mission is to reinvent how people discover and share content on the web, has officially acquired Twitterfeed. Twitterfeed...

In the Google+ vs Facebook battle, does one have to beat the other?

In the Google+ vs Facebook battle, does one have to beat the other?

Almost all of the social media hoopla lately has been about Google+ and its relationship with Facebook. Just over a...

Google+ becomes the fastest growing social network

Google+ becomes the fastest growing social network

Since its launch in late June, Google+ has attracted 25 million unique global visitors. That ascent has far outpaced the...

The growth of “social business”

The growth of “social business”

A very large majority of people on the internet are using social media in one way or another. It's surrounding...

Google asks people to have an “email intervention” with their friends

Google asks people to have an “email intervention” with their friends

In one of the most aggressive attempts Google has made to promote one of its products, the "Email Intervention" campaign...

Facebook readies an official iPad app

Facebook readies an official iPad app

After downplaying the importance of having an iPad app, images of Facebook’s upcoming iPad app have finally been exposed via...

Do we even need to ask how Facebook is making money?

Do we even need to ask how Facebook is making money?

With Google+ ramping up (and in some cases recently, ramping down) in its battle against Facebook, many are looking at...

Google+ hits 20 million users in just 3 weeks

Google+ hits 20 million users in just 3 weeks

The launch of Google+, Google’s new social network, has gone off without a hitch. After only three weeks, Google+ has...

How social media fits in with business communications

How social media fits in with business communications

Social media has become a huge part of many business strategies, particularly in marketing. It has not, however, been adopted...

The Yahoo Loophole: How to transfer Facebook friends over to Google+

The Yahoo Loophole: How to transfer Facebook friends over to Google+

Facebook has been doing everything it can to keep people from exporting their contacts to bring them into Google+ ever...

The Hierarchy of Internet Communication

The Hierarchy of Internet Communication

While it's clear that the internet has become one of our primary methods of communication with friends and family, it's...

More brilliant Apple marketing: appealing to iPad and Mac owners for the iPhone

More brilliant Apple marketing: appealing to iPad and Mac owners for the iPhone

As if they didn't do a great job already of marketing each individual product they put out, Apple has stepped...

Games, weather, and social media top mobile app downloads

Games, weather, and social media top mobile app downloads

Our mobile devices have many uses to us, well beyond the talk and text functionality of the past. Millions of...

The social network security test

The social network security test

Security is always a concern online, but on social networks it's doubly so as we put more and more personal...

Charities are doing an awful job at social media

Charities are doing an awful job at social media

There is a decent amount of "good" going on through social media. Changes, revolutions, and innovations happen on and as...

The cost of social media

The cost of social media

If you haven't heard, social media is big. For many businesses, they get onto it because they hear how awesome...

Loopt’s u-Deal delivers local discounts on demand

Loopt’s u-Deal delivers local discounts on demand

Loopt has announced a new service that’s essentially a reverse Groupon, allowing users to get custom deals made on demand....

App use surpasses web browsing

App use surpasses web browsing

For the first time, we're spending more time in mobile applications than surfing the web via desktop or mobile browsers,...