Dogecoin community sponsors a racecar at the Talladega Superspeedway

Kick the tires and light the fires, big doggy—Doge is headed for the races. On Sunday, Internet culture will bleed into the lives of unsuspecting Americans as NASCAR driver Josh Wise gets behind the wheel of the Dogecar at the Talladega Superspeedway for the Aaron’s 499 race. The Dogecar, for the uninitiated, is a souped-up Ford Fusion sponsored entirely by users of the Dogecoin cryptocurrency—electronic money branded by the Doge meme that was originally meant as a joke.