Luxury watchmaker Tag Heuer is looking to enter the smartwatch race

It looks like luxury watchmakers were waiting to see what Apple had planned before entering the smartwatch race. Less than a week after the company’s Apple Watch announcement, Tag Heuer spoke with a local Swiss newspaper about its own smartwatch plans and how it will be nothing like Apple, Reuters reports. In an interview with a local swiss newspaper NZZ am Sonntag, Tag Heuer’s head of watchmaking Jean-Claude Biver said that the company “want[s] to launch a smartwatch … but it must not copy the Apple Watch.”.